I know I’ve missed my post on this blog this past week, because I was in the process of moving. Moving is not fun and it will turn your life upside down for a week. Let’s not forget the fact that even for a limited amount of time, your computer will be unplug! Gosh, that’s depressing for a blogger, isn’t it?
Interestingly, recently I’ve given the advice of writing blog posts ahead of time for cases like this, but apparently I haven’t followed my own advice.
Now that I’m pretty much all settled, however, it’s time to get back to business.
Today I wanted to talk about the importance of having a portfolio as a freelance writer, but this post could be useful for any online services you may have.
I’ve heard people say that as a freelance writer you may have to accept low paying gigs in order to build a portfolio, but this is really not so.
There are much better ways to create a portfolio as a freelance writer, or any other freelancing work than accepting low paying gigs. The main way, so to speak, is right in front of you, and most of you are already doing this – it’s called blogging.
Why Every Freelancer Should Have a Blog?
I don’t care what type of online business you may have, these days you should have a blog that relates to your business. It goes without saying that a freelance writer needs to have a blog maybe more than anyone else.
Your blog will be your open window to gig opportunities where you will be able to show off your writing skills at will. I happened to have three blogs covering three different niches, and of course I use all three to promote my writing skills, but of course this one is based on writing and related topic.
This is the blog where I have my Portfolio page, my Hire Me page, and my soon to be updated Testimonial page. But this blog is much more than that it’s where I try to give advice about writing and blogging on my weekly post.
The result of that is that every sample that I will ever need to show my writing skills are in this blog and the other two. There is no need to accept low paying gigs to show my writing skill. As a matter of fact, I’ll rather show off my guest posts as well.
Guest posts are high quality articles that someone else has accepted or invited you to post on their own blog, and they speak for your writing skills or any other skills you may show your expertise on in the post.
The Importance of Guest Posting to Show Off your Skills
Guest posting is a much better and a more professional way to show off your skills than accepting low paying gigs.
While you are doing this for free, you are not selling yourself cheap like you would when accepting to work for peanuts. You are offering a top notch quality article for a medium to high traffic blog where you will be seen as an expert instead of a cheap freelancer.
Big difference here!
In turn, this will bring not only more traffic to your own blog, but it will put yourself under potential client’s eyes and good paying freelance writing and other gigs. A huge difference of perspective and potential results, isn’t it? I’m not just saying this. I’ve experienced it myself and seen other experiencing it as well.
This works, but you need to work it first of course. As the saying goes, Rome wasn’t built in one day!
My views on article directories have changed quite a bit within the past couple of years. I used to think that article directories was a great way to bring traffic to your own blog and online business, but my most recent experience has shown me that it can also be a huge waste of time.
My most updated and revised advice about article marketing these days is that you should not put one hundred percent of your time and energy in it, but spend most of your time and energy on your own online real estate, which is your blog.
Create your Actual Portfolio Page
Do you have a portfolio page on your blog? I mean, really, is there a place on your blog where people can go and clearly see what your service is about? Strangely enough, it’s not always the case. I visit blogs sometimes where I have no idea what type of business the blogger is in.
Unless you’re blogging just for fun, you should ALWAYS have a portfolio page for your services.
For freelance writers, once you have enough articles out there, make sure that you actually include links of most of your articles to that page. Also, make sure to add the URL of your own blog or guest posts and online articles you may want to show as well.
If you have a small collection of positive testimonials about your writing, you should add that too.
A portfolio is necessary for anyone who is looking for more clients.
An actor needs a portfolio to find agents and acting jobs. A writer needs a portfolio to find more writing gigs and clients. Whatever your online business may be, you might want to think about creating your unique and interesting portfolio to show off your skills and knowledge in order to get more business.