Anyone who has worked for an American Corporation company would tell you that 99% of the work they do adds very little value to their end users.
Are you shocked? Well, if you are reading this you probably already know what I’m talking about. Don’t you?
I also know what it is to work for those big companies, I’ve worked for a few of them myself, and I am here to tell you that what employees of those companies are doing all day long has nothing to do with trying to bring value the end user, but to look for their own behind. They are either trying to make more money, trying to advance or even making sure that everything in the company runs smoothly, but their goal is not to serve the end user.
Now, Why am I Talking about this in this Post?
I chose this topic today for this post because one of the reasons why people who start an online business, whether it’s affiliate marketing, having to write lots of content for their potential customers, or network marketing, having to learn how to help others how to follow a duplicable system, or even blogging, they are often having a hard time to understand what providing value really means. The reason why this is the case is that coming from their job at good old American Corp they were not used to provide value. They were just trying to go through their working day, giving no more than they were asked for.
Why Working for American Corp Doesn’t Teach About Bringing Value?
The sad truth is that there is a vicious circle going on with those companies. Managers don’t provide value to the employees and employees are very seldom motivated to provide value to end user. Unfortunately. This can be observed just about anywhere. Unless the individual has true intentions or a one on one relationship with the end user, they are not going to care much about giving value.
I believe that this is the reason why when new online entrepreneurs are told to create a blog and create good and free value (content) each week on their blog without trying to sell, they are not getting the point right away.
So, if you are new to online marketing world, and all you have been seeing so far is selfish bosses, careless managers, and fed up employees who have never really cared about delivering value to anyone, it’s time to leave all that mindset behind you, put your caring and loving hat on, and start understanding how you can provide good value to your readers and potential customers.
In order to do this well, you need to understand what your boss or manager was doing wrong and do the very opposite. Hum, this is going to be fun! So, let’s go…
You Boss didn’t Care if you Lived or Died
Except for a few exceptions, most bosses are looking after themselves. They do not worry about what you think and what you want, but more how much they are making. For them, you are expendable and they can totally replace you. I don’t care how much you are benefiting your company, they can still replace you, and they will if they have to or even if they want to.
Don’t be like your boss and show that you care about your potential customer and even your potential visitor. Unlike your boss, don’t think that you can replace that person so easily. Each visitor of your blog, each reader and each potential customer is precious. You want them to like you way more than you bossed like you, if you know what I mean.
You’re boss never even tried to build any type of relationship with you, but you want to do your upmost to build a relationship with your readers, followers and potential customers. Not only you want to do this, but you want it to be genuine, because most people can spot fake whether you want to believe it or not.
Build relationships and keep them alive. Show that you care and that you are willing to help, and do it because you want to and because you love it. If you can’t get to that point, you will only get to a certain level of success, but you will never achieve great success.
How can you be Generous with your Content?
May be you had a stingy boss like I used to few years ago, but as an online entrepreneur YOU want to be generous with your followers. The best and easiest way to do so it’s with your content. You can be generous with your content by listening to your readers and give them what they are asking for. But what do you do if you don’t have readers or followers yet?
If you don’t have a following to tell you what they like and want from you, the best thing you could do is go visit other quality blogs of your niche and observe what is going on in the comment area. This is the best way for a new online marketer to test the waters and learn how to give good quality content to their potential customers.
When you visit other blogs and see how people react to certain type of content, you educate yourself and you can duplicate the same type of work. You will notice that the more the blogger gives value the more visitors and followers they attract. The more followers they attract the more questions they may have to answer. Those questions will be answered by more quality content.
As an online Entrepreneur you need to learn how to act opposite American Corp companies to attract visitors, followers and ultimately, customers. There is no room for American Corp mentality to develop a customer pool from your blog and other Social Media avenues you may use for your business.
Your turn now! What are your thoughts on that? Did you have an American Corp mentality when you first started…?