The problem that some companies or business owners have is that they create a website that has cost them a lot of money, but over time that website becomes a ghost town.
The reason for why is that it doesn’t get any fresh content on a regular basis.
If you know anything about search engines, they like sites that have regular incoming fresh content. So, if you don’t add fresh content to your site on a regular basis it quickly becomes a dead piece of online real estate.
As I’ve mentioned on several occasions before, for your website to do well in ranking and traffic, you need to have a blog.
You need to create content (or have someone creating it for you) on a weekly basis.
But now, you may be running into another problem.
What do I write about, each and every week you may ask?
I know it can be challenging at times.
That’s why today I’m going to give you few ideas about creating some kick butt content that will speak directly to your customers, and they will love you for it.
But no matter what you do, always keep this in mind…
Always Think Stories
Needless to say that when you write a blog post, an article, a press release or even an email for your email marketing campaigns, stories work.
In my guest post last week on Andrew Warner’s blog, Shade Of Info, I talked about the reasons why stories work. One of the main one is because the human brain loves stories, because we are people and stories are made of people like us.
So, why not using your very own clients or customers when you create content for your blog?
But how do I do that you ask?
Well, don’t worry, Like I said above I’m going to give you some ideas on how you can use your customers’ many stories to create exciting content for your blog.
Note: For the sake of simplicity I going to use the term “customer,” in this article, but it will apply to you just the same if you have clients instead of customers, and with “readers” as well, if you are a blogger that don’t have neither clients nor customers.
1- Write a Post Answering your Customer’s Questions
Needless to say that answering your customers or potential customers’ questions could be quite a story making type article that everyone would love to read.
If you have a business, I’m sure that you get questions from interested people all the time. Rather than answering those questions only on an individual basis, why not using that for a much better and bigger purpose?
You could gather 10-12 questions and answer them thoroughly in a blog post.
This will not only be an excellent article that will help your current and potential customers, but it will show them that you are well aware of those questions and have taken an extra step to answer them in a way that benefits many people at one time.
Of course that doesn’t mean that you won’t answer each question individually, because you should, but you need to save those questions and answers for blog content.
Once your post is published, you should send your customers an email letting them know that you have written an article just for them, while trying to help other people that most likely have the same questions.
2- Write a Post Using Positive Feedback from your Customers
If you are offering a valuable service or product to your customers, I am sure that you are getting good feedback on a regular basis.
What not using such feedback to create content on your blog? Plus since good feedback is probably ongoing you can create a monthly or quarterly blog post only with that type of customer stories.
You will be able to talk about your product without using your own words. You’ll be able to use the upbeat comments and feedback you’ve gotten from satisfied customers who are happy with your product or service.
3- Write a Post Asking Questions to your Customers
Now, instead of writing a blog post answering your customer’s questions, why not writing a post based on questions that you would have asked them?
Send an email to as many customers as you feel like, asking them to answer a question of your choice.
Send the same question to all of them.
For example, ask them: What is your biggest challenge when it comes to decide to purchase a product or service?
Just making it up here, it could be any question you may want to ask them.
The point is that if you asked the same question to 10 customers, you’ll get 10 different answers. If you asked that question to 20 of your customers, you’ll get 20 different answers.
Isn’t that beautiful?
Then, all you have to do is gather your answers and create a kick butt article with those stories.
4- Write a Post about your Customers’ Stories
Now here is a kick butt way to entertain your customers and show them that you are a real human being who care about them.
That kick butt way to do this is by asking some of your customers to tell you their story.
Ask them to tell you a bit about themselves…
Where are they coming from, what do they do for a living, what is their hobby, and so on…
You could actually, let’s say, feature 3 customers in one blog post, and you could call that article “Our Featured Customers of the Month.”
Now, do you think that something like that would set you apart in your business as someone who cares?
It sure will.
Your customers will be so thrilled that they will want to share that blog post on all their social media platforms, and send it to all their friends.
Now, that will certainly kick your site up in the search engines rankings.
5- Write a Post based on a Customers’ Survey
Do a customer satisfaction survey, and post the results in the form of a blog post.
That could be a great story telling post too.
Here is an example of the type of questions you could ask in your survey.
How overall satisfied or dissatisfied are you with our product(s)?
- Very satisfied
- Somewhat satisfied
- Neither satisfied nor dissatisfied
- Somewhat dissatisfied
- Very dissatisfied
Please, give us some extra details as well.
Which of the following words would you use to describe our product(s) best to you?
- High quality
- Good value for money
- Poor quality
Please, give us some extra details as well.
How would you rate the quality of our product(s)?
- Very high quality
- High quality
- Neither high nor low quality
- Low quality
- Very low quality
Please, give us some extra details as well.
How would you rate the value for money of our product(s)?
- Above average
- Below average
Please, give us some extra details as well.
How long have you been purchasing our product(s)?
- Over a year?
- Less than a year?
- Longer than a year?
Please, give us some extra details as well.
How likely are you to reuse purchase our product(s) long term and refer it to someone you know?
- Very likely?
- Very unlikely?
Please, give us some extra details as well.
This is just a short example of the type questions you could use in a survey. You can add many more.
Now imagine the type of content you’ll get once your customers fill out those surveys.
Not only your can use it to create content, but to refine your product or service as well.
Hopefully you’re offering quality and value, so you will have some pretty good feedback that you can publish for all your customers to see and take advantage from.
Quite some story telling content here too.
6- Write a Post that will Appease your Customers Fears
When it comes to make a buying decision, your potential customer may have some fears about whether or not they are making the right decisions.
You can take that opportunity to come up with content ideas.
Now it’s time to write success stories about your product or service to appease your customers fears.
You could relate success stories, positive customers feedback, and so on.
You could answer questions and remove doubts by writing clever article that your potential customer will thank you for.
I think that more often than not, your customers’ fears come from lack of information, so that’s your job to give them as much information as you can using your blog content.
I hope you enjoyed this information. Please, leave your comments and questions below!
Thank you to Carol Amato for having me as a guest on her blog a couple weeks ago!
Thank you to Andrew Warner for having me on his blog as guest this past Monday!
Thank you to Jaime Buckley who mentioned me as someone who encouraged him.
40 thoughts on “How To Create Kick Butt Content Directed To Your Customers”
All of your 6 points mentioned are so helpful when writing a post. I love Number 1 because if we pay attention to what people are asking us, we can jot it down, and there comes a blog post.
I do get inspired by this one because people do ask questions, so much so, that sometimes I want to write an ebook on it lol. Keeping our eyes open to what people need is so important.
When you mention “always think of stories” I agree 100% because every time I inject a story into a blog post it gets a better response. I do try to think of that…working on it. People relate well to story telling.
As a reader, I do enjoy a good story or analogy because it always pulls me into the article written.
Thanks so much for sharing your amazing knowledge. I always learn from you.
Donna Merrill invites you to read..Growing Your Online Business
I’m glad you enjoyed those points.
Yes, I tend to make an emphasis on stories these days, because it can help us keep away from dry and boring content, so we can get more people interested in what we have to say.
Thanks for coming and sharing Donna 🙂 Really appreciate that.
I love this post, Sylviane! It’s chock full of ideas that will help others. 🙂
Plus, by putting your clients/customers first, you’re proving that THEY are the most important people in your life. Often, that is the reassurance they need!
Lorraine Reguly invites you to read..How to Ask for a Raise (and Get One!) from your #Freelancing Client
I’m so glad you enjoyed this post and nice to see you here.
Thanks for your feedback.
Like many other said, this is a post with some great content.
As a teacher, as a coach, one thing you always want to do in every possible way to do this to help others:
1. Reduce fear
2. Increase belief
I like the fact that you have this covered in this post. Thank you for sharing!
Kumar Gauraw invites you to read..Twitter Tools and Successful User Acquisition Strategies
Yes, well said, we want to reduce fears and increase belief for our potential clients or customers, and our blog can help us do just that.
Thank you so much for your input.
I really like the uniqueness of your perspective and advice in the six points you exposed for us.
My biggest takeaway is that there are stories all around us if we are paying attention. In movies, music, walking around the grocery store or mall, talking with a client or customer and just thinking through and observing.
One of my favorites is as I visit sites I read the comments and many people will tell you exactly what is on their minds that could give me an idea that leads to an article.
Of late, I’ve been having a lot of conversations with people offline and they tell me the most incredible things they are struggling with and I know if this one person has an issue they are probably not the only one.
Great article Sylviane!
I hope you have a great week and thanks for an inspiring article!
~ Don Purdum
Don Purdum invites you to read..Why “How To” Marketing Articles and Blogs May Be a Waste of Your Time
Yes, stories are all around us, if only we’d stop and listen a bit. I’m sure you hear about some very cool and light-bulb type stories that you can use in your own posts. I know that for me traveling will give me even more stories to share. Can’t wait.
Thanks for coming and sorry my blog gave you some troubles to comment. It’s seem to work now 🙂
Hey sylviane, just came across to your blog once again and found this superb post. The post is very clear and mention everything that a person should include in their posts to make their content that direct to their customers. Yeah, I do agree with you. Stories always work. People show 80% more interest in stories as compare to other blog posts. I’ve also experienced this once, It turns out very great for me.
Thanks for sharing such a helpful post.
Mustafa Gaziani invites you to read..Five Ways to Build A Stampede of Raving Fans On Google Plus
I’m so glad you came again and like this post.
I’m happy that you found out for yourself how well stories work.
Thank you for coming and for your input. Appreciated.
What a great share, I agree with everyone about all of your six points.
I definitely enjoy stories, they are the most entertaining to me and of course it helps me feel like I can relate to the person telling the story more. I think they’re just fun too of course so you’re right, people enjoy those.
Now if you’re a company that’s blogging I think if they do ask their customers what some of their issues are or what they want to know the most about then those are blog posts that can help so many people. Doing a survey is always helpful, it has been for me and I get some great responses from those.
Of course for a lot of us you can learn a lot from the comment section which can bring about some awesome ideas for more posts.
Just listen to what people are having issues with and help them with it because we all know not just one person is having that same problem.
Great share my dear, thanks a bunch and hope you’re enjoying your week.
Adrienne invites you to read..Women and Money in Business – It’s Complicated!
I’m sure that for seasoned bloggers like you, there’s not much news here, but looking from a standpoint of business owner that is still new to blogging and don’t don’t know what to blog about that should keep them busy for a while.
I’m glad you like this post.
Sorry for the late reply, trying to make up for it 🙂
You shared some fine suggestions.
I especially liked the idea of relating the stories of our customers. If we can get them to comment and share to their networks, then what a powerful word-of-mouth testimony that would be. It would certainly make our prospects feel more confident about us.
Thanks for the suggestions.
Nathan Ambrose invites you to read..How to Write Quality Targeted Content to Win Better Clients
I’m so glad you enjoyed this topic and maybe can use some of those suggestions that you like in your own post.
Thank you for coming
Hi Sylviane, I also love point #1. I left a comment the other day on someone else’s post and they replied they didn’t know how to do something – I will use that for a future post.
Your last point too is great – how to write something to ease their fears on your product or services. Something I will have to get creative about.
Thanks for sharing these tips with us Sylviane and have a wonderful day.
Lisa Sicard invites you to read..Mobile Usability is Here – Are You Yet?
Sorry you had troubles getting your comment through. Nice to see you back, and I’m glad you are doing better.
I know that for me as a potential customer I love it if I can read something that can ease my fears, so this one is a really good one indeed, as I’m sure I not the only one feeling that way.
Thanks for coming, and have a great day!
I really appreciate article like this. It’s very informative and I learned something from here. Thanks for sharing this post.
Dylann Andre invites you to read..5 Retail Marketing Ideas
In my pint of view, creating a kick butt content direct to customers, almost certainly differs person to person.
You’ve shared different strategies here.
Question mapping is what I want to recommend. It’s a simple system for brainstorming ideas that relate directly back to customer queries. Thus, it could be the solution for marketers looking to crowd source more content ideas.
After you compile your customer’s questions, you can now create fresh content topics and “Write a Post Answering your Customer’s Questions”.
metz invites you to read..Cash in on LinkedIn 2015 – Instantly Establish Yourself as an Expert & Win High Paying Clients!
Yes, exactly. Thank you for your input and have a wonderful day ahead!
These are all great ideas you’ve shared. I’ve written a couple of post about a client’s and even a friend’s experience and I got a great response from them.
I have seen bloggers pose questions on social media and use their feedback in a post…I need to seriously consider doing that.
I never thought about doing a survey to get feedback from visitors. I’m going to start looking into this so I can get one up right away.
I love the example you shared here…It will be a great starting point for me for when I put my survey together.
Thank you for sharing all of this information with us! I hope you’re having a great week Sylviane. Talk to you soon. 🙂
Yes, surveys work great and I’m sure you’ll be happy with the results you’ll get if you create one. Let me know how it goes.
Thank you for coming, and have a great day.
All of these points were spot on and there wasn’t just one point that you made that stuck out. They are all relevant and will definitely keep our customers satisfied. The one example about doing surveys made me think about a restaurant called “Souplantation”. I’m not sure if you have it out there on the east coast but it’s basically a hug salad bar.
Just about every time I get my receipt after paying, they have an incentive. The incentive is that they’ll give you 15% off if you take and submit a survey on their services and quality of food. I take this survey every chance I get for the discount, plus I really like the salads that they have there. So with that said, I’m constantly going there about 2 or 3 times a month.
This would definitely work with blogging! Especially to keep getting traffic and subscribers. The incentive could be of course an ebook or a video series for example.
Thanks for sharing Sylviane! I hope you have a great weekend!
Sherman Smith invites you to read..Attract More Targeted Traffic With Commentluv Premium
Thanks for sharing this story with us about how we can use surveys to attract more readers and customers. Yes surveys do work great and bloggers should used them more often, me included, for sure 🙂
Thanks for coming by.
What great ideas you’ve mentioned here. I especially like the one about featuring your customers’ stories. That’s something that I certainly wouldn’t have thought of, but I’ll be sure to take note of it for future reference.
Telling stories is a great way to deliver content. People relate to stories in a way that they may not do to the same information presented in other ways. Additionally, if they can relate to the story then it can have an even greater effect on them.
Thanks for sharing these ideas, Sylviane. I wish you an awesome weekend! 🙂
Glenn Shepherd invites you to read..Change Your Thinking, Change Your Life
Hi Glen, nice to see you here.
I’m glad you could pick up a new idea to write blog posts that would be pleasing to your readers/customers. I’m also glad it was something you have not seen around before 🙂 Cool!
Thanks for coming.
I loved your article and could not agree more with all the points you made. 🙂
Love your suggestion about thinking stories… I definitely need to improve in this area. I don’t lack for things to write about because my readers and students give me plenty of things to share because they’re wanting answers to their questions.
However, I could use stories much better and will definitely work on improving my skill. That was my Golden Nugget takeaway from this article. Thank you!
I’m excited about your upcoming trip and can’t wait to hear about all of your adventures. Have a lovely weekend, and take care.
I’m glad you could take something away from the post. Yes, story telling works, because people love them.
Thank you so much for coming by.
Good post you shared here. You’re very spot on with these tips on how to create kick butt content directed to your customers. It’s all about customers, isn’t it? That’s where many companies and businesses miss it. Focus on giving the best to your customers and you will be fine. And if the best is based on what they want that’s even better right? You answered exactly how to do that with the right content directed to customers. Thanks for sharing.
I’m so glad you agree with the concept that we need to write with our customers in mind. Indeed it always works. We can’t go wrong with that.
Thank you for your input.
This was a great post..thorough with lots of good tips. I like the one best about answering customer questions. The other week I was able to put together three blog posts based on questions readers had asked me. I find that they are not the only ones with those questions so lots of people benefit, and I don’t have to worry about coming up with a post idea!
I personally find I work best when getting a random inspiration for a topic..I’ll either start writing it then or at least write down the idea and go to it later in the day or the next day.
kelli invites you to read..Law of Attraction: Clearing Up Some of Your ‘Action Anxiety’ Part 1
Nice to see you here.
Yes, answering questions is such an easy way to come with a post. I love that.
Me too, I write most on inspiration of the moment, and if the inspiration is right on I can write 1200-1500 words in one shot, and then I let it rest until the next day and revisit it with fresh eyes and edit, but usually those are always good posts and as I edit most of the post still stands.
Thank you for sharing your juicy tips here 🙂
Good post you shared here. You’re very spot on with these tips on how to create kick butt content directed to yur customers. It’s all about customers, isn’t it? That’s where many companies and businesses miss it. Focus on giving the best to your customers and you will be fine.
Yes, indeed, that’s still where some companies are missing in action, focusing more on customers, to get them to come back and even bring some people with them.
Thank you for coming and sharing your feedback.
It is always a pleasure to visit your website and appreciate your work .It is the post of new ideas ,trick and a lot more .I really like the way you have expressed your words they are graceful and attractive too.A big thanks to you for sharing such a valuable post with us.
I’m glad you liked it and thank you for coming.
Sorry for leaving this comment so late! I wonder why I skipped it in the first place 😉
Well, creating ‘kick-butt content directed at customers’ is a task that leads to success online. This type of content readily answers to the fears and questions of the customer.
A good well-rounded customer research should precede content creation so that it would be targeted rightly.
Meanwhile, your tips as shared in this post readily complements this idea of customer research before target content for the customers!
I left this comment in kingged.com as well.
Yes, it’s very important to know what we are doing, and what our customers want before we can start writing anything worthwhile.
Thank you for coming.
I kinda like the last one the best. Creating a solution to burning pain that your customer is having and giving it a great title to attract them to read it is a really useful way to create an awesome piece of content.
Mark McKnight invites you to read..How To Write A Product Review: My Proven Sample Template
Hi Mark, and welcome here.
I’m glad you enjoyed this and thank you for coming.
Good post. I think story telling is one of the best methods to attracting readers, and specifically interesting stories they can relate to. Story telling is the way public speakers draw their listeners in and they tell it through emotion. When you are writing posts for a website, you are a public speaker and you must be able to draw people in, and create an emotional connection. This is hard to do, but looking at how other people write and studying great public speakers can help a lot.
Comments are closed.