5 Mistakes You’re Making That Send Your Emails To Trash Instantly

email marketing tips

That’s right! If you make any or all the email mistakes that I’m mentioning in this post, you are sending your email to trash instantly.

Now I’m sure that wasn’t the purpose of you sending such email, was it?

Whether you’re using emails to promote your products or services, send emails at work, or even send emails to someone you somewhat know, there are some basic rules that you should follow every time you send an email.

If you want your email to be read by their recipient, please pay attention to these mistakes, and make sure you never make them again.

 

Mistake #1 – Lying in your Subject Line with the Input RE:

If I receive an email which I have not solicited, and which is by no mean a reply to one of my emails, with the little in “RE:” in the subject line, to me it’s a cunning way of making me open your email. But what’s even worse, is that it’s a sign that you’re not an honest person or at best a sneaky one.

If your message is so weak that you need to lie in your subject line to make me open your email, you need to stop and take a moment to think why you’re sending that email in the first place.

No honest company or individual would imply that their email is a REPLY if it’s not. Do not present yourself as a dishonest person by making the recipient believe that you are replying to there email when you’re not.

What to do instead?

Learn how to write attractive headlines that make sense and that will make the recipient want to open your emails. Make your subject line rather short and relevant to the content of your email.

If you can’t find one, maybe your email is not worth sending in the first place.

 

Mistake #2 – Hello Admin or Hello Misspelling

If you have ever started an email with hello admin or misspelling the name of the person you are sending the email to, please, give yourself a big favor and stop NOW.

Even if you were to announce someone that you’ll be sending them $100.000 in the mail starting your email by Hello Admin, there is a very strong chance that your email will go directly to the trash, and your recipient would never know that important information.

I really laugh out loud when I see emails like that. I’m saying to myself, are they really thinking that I’m going to read this?

Misspelling someone’s name can be pretty annoying and even offending to the recipient.  And there is a legitimate reason for that. I have to admit that if someone writes my name “Sylvia,” “Silviane,” “Sylvian,” “Sylvaine.” or “Sylvianne,” it tends to annoy the crap out of me, because it means that they haven’t taken the three necessary seconds to see how my name spells.  Yet they’re sending me an email?

By the way, I’ve seen my name written all of such erroneous ways more times than I can count.

If you can’t spell the name of your recipient correctly, you need to ask yourself the question, do I really need to send this person an email now or should I at least learn a bit more about them? Checking how their name spells is a good place to start.

What do to instead?

If you don’t know the name of your recipient, make sure to find out first and then send the email.

By any means, do not address the person or company by admin, because if you feel that you have to, just don’t send the email at all.

When addressing the person by name, make sure you spell their name correctly by checking a couple of times if you have to.  If it’s a not so common and rather complicated name, make sure you check the spelling thoroughly before sending that email.

Spending the extra 10 seconds on checking the spelling of a name versus annoying the recipient of your email is 10 seconds well spent since it might prevent your email going directly to trash.

 

Mistake #3 – Use Lots of Abbreviations

I don’t know about you, but I can’t stand abbreviations because more times than not I do not understand them.  When you write an email with too many abbreviations you need to realize a very simple thing – maybe the recipient won’t know what they mean.

An email with too many not so well known abbreviations can be a real turn off and people will simply close your email before they get to the end.

Even the abbreviation ASAP while understood by most people, might not always be appropriate if you’re sending an email to someone you don’t know, or if you want your email to sound professional.

What to do instead?

Always assume that people won’t understand your abbreviations and limit them to the strict minimum.  If you send an email to a perfect stranger, eliminate them all together.  Abbreviations are rather disrespectful and nonprofessional sounding.

 

Mistake #4 – Bulky Text

A bulky text is not good no matter what you write; printed or online articles, blog posts, eBooks, forum replies, or emails.

Whatever you write will be lost in a bulky text email message because it’s an instant turn-off for most people.

Recently, I landed on Someone’s website who lives in my neighborhood, and I found their articles very bulky, not attractive and hard to read.

I sent them a note about this through their contact form, and while they didn’t particularly seem to be thankful for my note, telling me how much education they had in the English language instead, the next time I went to their site they had, indeed, formatted their articles with shorter paragraphs.

Even with their arrogant attitude, they had to admit that short paragraphs were much more attractive to the reader.

If you send an email with a 15 line paragraph, chances are that your email won’t be read at all and send to trash immediately.  Even if the reader would make an attempt to read your stuff, it probably won’t be a pleasant read anyway, as it’s very hard on both the brain and the eyes to read such thing.

What to do instead?

Even if you figure that your email is one thought, make sure that your paragraphs are no longer than 4 sentences or 4 lines.  Anything longer is tough to read and a turn off for the reader’s brain.

Nobody wants to read that.

 

Mistake #5 – Not Being Specific

If you’re not being specific enough when you write an email you’re leaving room for misunderstanding.

When you’re saying things like “should have come earlier,” “should have paid attention,” or “will find out later.” What are you saying? Who should have come earlier, paid attention or find out later? YOU or ME?

I’ve seen many confusing emails such as this.  Why confusing the reader when you could make it very clear by just adding a simple word such “you” or “I”.

What to do instead?

Don’t ever leave room for misunderstanding just because you’re lazy to write few extra words.  I can promise you that saving a couple of words now, might make you write plenty more later.

Here is how you can save yourself some time NOW.

Bad example

“Should have come earlier not to miss the fun.”

Good example

You should have come earlier not to miss the fun.”

Bad example

“Should have paid attention to the email sent.”

Good example

I should have paid attention to the email I sent.  Sorry for not having proofread myself.”

Bad example

“Something happened, find out later.”

Good example

“There was a fight in the boss’s office this morning, but I don’t know all the details. I guess I’ll find out late.”

I’m sure that if you’d receive a vague email such as the bad examples mentioned here, you might have no clue about what is said. Now imagine an email with many of such non-specific statements and you’d be totally lost and have no idea what that email is about.

I have received many such emails.

Don’t be too lazy.  Use enough specific words and details so there is NO misunderstanding.

I hope this article helped you see why you should avoid those 5 emails mistakes that would prevent your email to be opened and sent to trash instead.  Please, give your feedback below.

 

 

Sylviane Nuccio

39 Comments

  • Carol LynnTwitter: carollynnrivera says:

    Love it, Sylviane! Now that you mentioned it, that “Re” thing in the subject line KILLS ME. Ugh. Usually I never even opted into that list in the first place, which is even worse. I really don’t like when subject lines sounds they’re having a conversation with me or like they’re someone I know. It’s confusing and irritating. Sometimes I actually go to look in my address book to figure out who the heck is this person?? How did I forget them? Then I realize at some point it’s a marketing email and do you know what I do? Big, fat unsubscribe.

    “Dear admin”, that one cracks me up. I have seen so many permutations of my name. They have obviously bought a list or pulled my name from something else. I get “Carol L.” which cracks me up. Sometimes Lynn. Sometimes just “C”, like all they could find was my first initial. “Dear C” – so inviting, right?

    I really like your format here – bad example plus “what do to instead”. Great idea! I hope people read this far and wide and pay attention!
    Carol Lynn invites you to read..You Know Who Can Ruin Your Marketing? Obama.My Profile

    • Sylviane Nuccio says:

      Hi Carol,

      Now you know that I pay very much attention to your input, and it makes me feel good that you like the post. I can imagine how they mess up your name, but the “C” thing is really beating them all. What a lack of respect it shows!

      I’m OK when people typo my name, when I know they know better, because mistakes do happen, but if I don’t know you and you’re trying to get my attention by sending me an email, you better get it right.

      When I first drafted the post, I knew something was missing, so that’s why I formatted this way. I’m glad you like it.

      Thanks for coming and have a fantastic holiday week!

  • Donna MerrillTwitter: donna_tribe says:

    Hi Sylviane,

    You really hit the nail on the head with this article. There is nothing worse than those long bulky emails. We don’t have time in the day to read it all. Sometimes I just want to scream “Get to the point!”

    RE is another one that I won’t even open. And if I receive on that says Dear friend, I’m out of there.

    When you write about abbreviations, I am with you all the way! We do have to keep in mind that when we are writing an email (or anything else for that matter) we are writing to the world. Now personally, I can’t understand abbreviations, but if English is a second language to someone, imagine how that feels?

    Being specific and getting to the point in a shorter email is something I would read. And I’m sure others would too.

    Great advice once again!

    -Donna
    Donna Merrill invites you to read..Baby Boomer BloggersMy Profile

    • Sylviane Nuccio says:

      Hi Donna,

      I’m so glad that this post resonate with you. It really seems that we all dislike the same thing when it comes to emails.

      Emails starting with my friend form someone we don’t know is very annoying, I agree.

      Of course, a lot of what I mention here is not good only for emails but just about anything you write.

      Thanks for coming and have a wonderful holiday week!

  • Carolyn Nicander MohrTwitter: wonderoftech says:

    Hi Sylviane, I agree with Carol Lynn, your format here is great, telling us not only what not to do but what to do instead! Every point you make is spot on. It’s so frustrating to be misled by the subject line.

    I was also thinking that your excellent advice here applies to blog posts as well. Don’t mislead with the title, don’t have misspellings or abbreviations and break up long paragraphs.

    I hope everyone takes your words to heart here, Sylviane!
    Carolyn Nicander Mohr invites you to read..The Best Holiday Tech Gifts for 2013!My Profile

    • Sylviane Nuccio says:

      Hi Carolyn,

      Oh boy, I do remember how I misspelled your name once. I wrote Carol instead of Carolyn because I know quite a few carols, and you told me it’s Carolyn, not Carol. I certainly didn’t blame you because I do the same when I catch someone calling my Sylvia or Sylvie 🙂

      I’m so glad you enjoy this post and thank you for coming.

  • William ButlerTwitter: wiarbu says:

    Hi Sylviane,

    You’ve done a great job of providing simple reminders to people to handle their Email with finesse. I think the most important aspect of this is communicating concisely. Many people not only don’t have time to read through a lengthy diatribe, but some people are simply analytical thinkers and only want the facts with no fluff.

    Keep up the great writing!
    Have a great week!
    Bill
    William Butler invites you to read..A-Z of Even More Acronyms To Inspire You!My Profile

    • Sylviane Nuccio says:

      Hi Bill,

      I’m glad this post resonate with you and that you emphasis the need to be short and to the point.

      I don’t even mind reading a longer email, but as long as it’s cut off into small paragraphs it’s much easier to digest.

      Thanks 🙂 and thank you for coming.

  • Sherman SmithTwitter: shermanksmith75 says:

    Hey Sylviane,

    Just a minute ago, I scrolled up to the heading of your blog to make sure I spelled your name right LOL ! I’ve made a mistake like this a couple of times, and after I sent them the message, I double check it and hit myself in the forward.

    But I do understand where you’re coming from. With misspelled names it shows how much concern the writer of the email is about you! So this is a great indicator that the email will go into the trash bin.

    Also I don’t really like reading bulky emails myself. It’s so monotone in my opinion! It’s almost like reading a boring text book. You definitely want to add some flavor to it. Adding SEO type editing can bring your emails to life, especially if you add pictures.

    Thanks for sharing!
    Sherman Smith invites you to read..How Important Is It To Reply To Comments?My Profile

    • Sylviane Nuccio says:

      Hi sherman,

      Ah, I’ve never noticed that you misspelled my name, jut once you called me Adrienne 🙂 But few weeks later I called Adrienne Smith Harleena. So, we’re not perfect and we do make mistake.

      In the case of an email, however, we are the one who decided to send a message to someone and we should proofread ourselves before hitting the send button. That name should be proofread as well.

      I just deleted a comment from a faceless person who said my post was great spelling my name Silviane. I almost approved the comment, but when I saw that I said no way, this guys can’t be serious.

      Thanks for coming!

  • AdrienneTwitter: adriennesmith40 says:

    Hey Sylviane,

    The one that I hate more then anything is when they say dear admin when my name is ALL over my darn blog. Hello people!!! Or they address me as sir. Hey, I know Adrienne is a guys name too because I was actually named after my grandfather but it’s not spelled like the male version and once again, my picture is all over my blog. It’s insulting if I must be truthful.

    I hate when people leave the RE in the subject line to begin with, that’s a pet peeve of mine but I can usually tell by the subject lines if it’s spam or a solicitation. I delete them without even looking at them so if it was a legitimate email then they need to improve their writing skills if they want me to open their email.

    Great tips here and so many others probably have issues with these too.

    Have a great week and Happy Thanksgiving.

    ~Adrienne
    Adrienne invites you to read..How To Write Content Your Readers CraveMy Profile

    • Sylviane Nuccio says:

      Hi Adrienne,

      Yes, I hate that too. Obviously we know that anyone addressing us with the wrong greeting name or title has NOT even got to our blog. Sad thing is that it even happens in my blog comments which there’re supposed to be on.

      Yesterday there was a legitimate blogger with a normal name and a normal looking blog, but he didn’t have an avatar. As I was almost about to approve his comment I noticed he spelled my name wrong 🙂 I said, you’ve got to be kidding me and deleted the all darn comment 🙂 I mean that’s just what the post is talking about!

      Thank you for coming and have a fantastic holiday weekend.

  • Corina Ramos says:

    Hi Sylviane!

    You have definitely shared some great email advice here! I was doing a mental checklist to see how I’m doing. I use Get Response for my email marketing and I always check my stats to see my click rate.

    It dawned on me that I probably need to work on my headlines. Other than that it looks like I’m on the right track. It’s easy for me in my niche since I’m only sharing job leads. But I know I’m in for a challenge the day I decide to start an email campaign for my other blog.

    I don’t like reading bulky or lengthy emails myself so I keep mine short, sweet, and to the point.

    When I email my job leads I tend to LOL and keep it personal with smiley faces but when it has to do with business, I keep it professional.

    Thanks for giving us examples of what to do…those are very helpful. I hope you had a wonderful day….have a great week!

    • Sylviane Nuccio says:

      Hi Corina,

      Don’t worry, I’m pretty sure you’re not making those ugly mistakes.

      Keeping our emails short and to the point is really a good thing to do.

      I like autoresponders, because there is not need to worry about name spelling as it will be spelled exactly as they sign up for the email campaigns.

      When you say, your other blog, I was curious of what blog that was?

      Have a great holiday week ahead!

  • Al Green says:

    These are some great tips.I liked the first one the best. I keep getting emails that have RE: in them and I know for a fact that it’s the first email I’m receiving from them. I automatically delete these without even opening them.

    Vague e-mails tend to get deleted very quickly as well. I expect to know what they want to tell me within the first few lines. If I have to dig too far it’s going to the trash. Thanks for the tips.
    Al Green

    • Sylviane Nuccio says:

      Hi Al, and welcome here.

      That’s true, people are busy and we need to get to the chest in our emails rather quickly.

      Thank you for your input, and for coming, of course.

  • maxwell iveyTwitter: mistermidway says:

    Hello Sylviane; Thanks for another educational post. I was especially impressed with what you had to say about abbreviations. I find that when sending to someone who doesn’t speak english as their first language or when sending to someone who is from another country where there are different dialects of english; you should also eliminate abbreviations. and i do my best to maintain subject or pronoun agreement. I read the email back using the speech on my computer and ask myself if it would confuse me. I hope you have a happy thanksgiving too. Take care friend, max
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    • Sylviane Nuccio says:

      Hi Max,

      Yes, that’s true, abbreviations are particularity hard to understand for non-native English speakers, but also for those who may simply not be part of that “niche” or “group of people.” In any case they are to be avoided as much as possible.

      Thank you so much for coming here and have a great thanksgiving as well. I hope you have a nice sunny cool weather like I have here in North Carolina 🙂

      • maxwell iveyTwitter: mistermidway says:

        Hi Sylviane; I almost forgot about the name thing. my last name is ivey and for years we were the only iveys in the houston phone books. and we used to get mail addressed every which way. I have noticed that people are starting to ask if i am mr. midway when they call on the phone so that blog post is working out. now just need to get some t-shirts or ties or something that reflect it. smile a lot of my email list members are from the u k where they speak english but its the queen’s english. And the australians also speak english. so between the different meanings for words in our shared language and the difference in technical terms from the amusement industry in these different areas I have to make sure I don’t slip into american carney vernacular. I also tend to write in simpler sentences in my emails. I also have to remember to include metric and standard dimensions on equipment. and its clear and cold here way to cold here for texans. I am blind so i can’t really see the parade, but i bet its comical watching the participants in this weather. hope the bands from out of state show the locals how to stay warm. happy thanksgiving to you too, max
        maxwell ivey invites you to read..Unusual assortment of new electric bumper boats from Rides and FunMy Profile

  • Jeevan Jacob JohnTwitter: Daringblogger says:

    Awesome post, Sylviane 🙂

    I usually don’t check all my emails (just one or two essentials every day). So, I have a ton of unread emails (I probably need to unsubscribe from a lot of newsletters..particularly the ones with “RE”).

    I do agree with your second tip. No one likes to know that the sender hasn’t spend enough time to learn about the receipt and their blog (My strategy is to comment and engage with the particular blogger, before I send them any emails. This will also help me to avoid introducing myself via email; I hate doing that).

    I do have a problem with maintaining the length of emails – particularly with my newsletter emails (My emails ended up being as long as my blog posts). Fortunately, I didn’t spend much time building that list, so I didn’t have to hear any complaints from subscribers I could have had 😉

    I appreciate the tips, Sylviane 🙂 Thank you. Hope you are having a good week.

    • Sylviane Nuccio says:

      Hi Jeevan,

      You sound like me. I have tons of unopened email each and every day.

      In the case of newsletters, it’s OK if they are a little long, because they truly are like blog posts. As long as the length of it has a reason to be of course. But newletters are a little different from regular emails.

      Thanks so much for your feedbacks.

  • Reginald says:

    Hi Sylviane,How are you? Hope you are doing a-okay!

    I like the part about bulky text. I know a few peeps (very well known bloggers) who send out bulky texts filled mails. I mean, yes I am truly aware there is the issue with ‘show images’ but for those who can see the image, it means ton of difference.

    For me, that goes into trash real fast. Haha!

    Just saying from my point of view.Have a great week ahead!

    • Sylviane Nuccio says:

      Hi Reginald,

      Yes, I know what you mean by that. People who should really know better and still write with bulky paragraphs. I really don’t get that.

      The problem with those folks is that they are much less teachable than newbies, so either no one dares telling them, or they don’t listen to advice.

      Thanks for your feedbacks and have a great one!

  • Tim BonnerTwitter: timbo1973 says:

    Hi Sylviane

    I’m sorry, I almost spelt your name incorrectly just to be the wise guy! 🙂 But I decided I’d better not.

    I hate that too. I get called Tom a lot by quite a few people, even those who comment on my blog. Like Adrienne mentions about her blog, my name is plastered all over mine too. Just like yours is!

    Bulky text, yeuch! I can’t abide it. I need to be able to read an email and if there’s more than a couple of sentences in a paragraph when you’re reading on a computer or an electronic device it’s hard to concentrate on it.

    I really need to work on my headlines though. My email open rate is okay but there’s always improvement, right?

    Thank you for sharing and enjoy the rest of your week Sylviane!

    Tim

    I’ve started getting emails from people with unsubscribe options that are very suspicious. I’ve never subscribed to them in the first place and many of them start with RE:. I hate them! I usually send them to junk straight away or they get caught by the spam filter.

    I got a message a couple of days ago asking me about a guest post on my blog. It just started with Hello. I wasn’t sure whether I should respond as that’s a little better than Hello admin. I did in the end but whether that was the right thing to do or not, time will tell.
    Tim Bonner invites you to read..CommentLuv Premium Is Still Top DogMy Profile

    • Sylviane Nuccio says:

      Hi Tim,

      Unfortunately, and I learned that over the years by observing people, most folks have attention to detail deficit, quite a bit. I guess that’s why it’s a quality that employers are searching all the time. That’s why they call you Tom. But for the recipient it’s rather annoying because your name is simple NOT Tom.

      I understand that my name can be a little tricky especially between Sylviane and Sylvaine (ai or ia)? But for a French person like me, Sylvaine also happens to be a name and it pronounces differently. So it’s not just a typo, but another name. Just like Tim and Tom 🙂

      That’s why it important to just verify each letter one by one. I do that a lot especially with all those Indian names that we have online. I spell them out loud.

      Emails that you have to unsubscribe to, you should just delete them right away, even the unsubscribe link could be dangerous.

      Now, if someone ask you to guest post on your blog without even calling you by name, my guess is they are somewhat spammers and I wouldn’t trust them too much.

      Thanks so much for coming and have a wonderful Thanksgiving.

  • Cole WiebeTwitter: ColeWiebe says:

    Hi Sylviane,

    You had me with the first item. Being lied to in an email is a huge deal for me.

    I can’t click the “Mark as Spam” button in my software fast enough. I get a lot of the “RE: ” subject lines, but also opening lines like, “As you requested when we spoke, I am providing…

    “Do these people believe we’re stupid, or our Inbox is so overloaded that we don’t know that we have not been in communication with them before?

    And having been blatantly lied to, is there anyone that responds to their emails, enough to encourage the continuation of the practice?

    – Cole

    • Sylviane Nuccio says:

      Hi Cole,

      First off sorry if you had trouble submitting your comment, it seems that you may have had script issues as your comment had a lot of those back slashes (\).

      I know what you mean, I do get those emails too, and I’m like are they truly thinking that I’m that retarded 🙂 and do not know that I don’t know them from?

      I tell ya, those spammers act like they are so desperate. But being a law of attraction teacher I know that they CAN”T possibly be successful doing this. They need a lot of help.

      Thank you so much for coming by and have a great Thanksgiving day!

  • Cole WiebeTwitter: ColeWiebe says:

    The issue I’m having in leaving comments on your site is that on the first send attempt I get an error message that tells me I need to enable JavaAscript on my browser. It provides a link to go ‘back’ and try again. Yours is a blog I enjoy commenting on and I hope it hasn’t been a nuisance to remove the slahes the comment form adds. I’ve tried Safari, Firefox and Google Chrome, from two different Macs, and JavaScript is definitely enabled in each. When I return, to the form, by the provided link, the comment is still in the form. When I click the button again it posts the comment, but with all the slashes. I’m writing this on an iPad to see if it goes through okay.
    Cole Wiebe invites you to read..Writing Sales Copy That Converts :: Part 2 of 4My Profile

    • Sylviane Nuccio says:

      Hi Cole,

      I’m so sorry for this, and I was told that by another couple of people, but for the life of me, I don’t know WHY or WHAT to do about this! Do you have any idea?

      Removing the slashes is NOT a problem at all, Cole, and I’m someone who is so very thankful for anyone being kind enough to comment on my blogs 🙂 Even if you don’t see me jump back on yours right away is only due to my limited time availability, but nothing else.

      Thanks for coming.

      • Cole WiebeTwitter: ColeWiebe says:

        In most cases where there are issues with comment forms, there’s a conflict between plugins, or it can be some proprietary code used in the WordPress Theme. For example, we had an issue getting CommentLuv Premium to work on a client site recently. On a hunch, I temporarily switched Themes. CommentLuv worked with another theme, so it helped us track down where problem was.
        Cole Wiebe invites you to read..Writing Sales Copy That Converts :: Part 2 of 4My Profile

        • Sylviane Nuccio says:

          Oh, I see.

          Well, the guy I purchased the theme from which is Thesis and a BlogSkin has ignored all my calls for help for now a couple of months. I was so mad at him I wrote a couple of posts about it. Then as he was continuing to ignore me I asked him to give me back my $30 which was a fee I paid for tech support for 6 months which comes with the package, and instead of trying to help me with several issues I had he gave me my money back.

          I guess this guy doesn’t need business or he’s got so much of it that he couldn’t be bothered by little me.

          Thanks for your reply.

          • Cole WiebeTwitter: ColeWiebe says:

            Wow, sorry to hear of your misadventures with your theme.

            We encountered the JavaScript message coming up on a client site this week. About 20% of the commenters were being blocked. After several attempts a comment would usually come through, but with slashes. Finally sorted it out and that issue was being triggered by GASP. We turned GASP off and all was well. If there are any more blocked comments, that may something to explore, if you’re using GASP anti spam.
            Cole Wiebe invites you to read..Writing Sales Copy That Converts :: Part 2 of 4My Profile

          • Sylviane Nuccio says:

            Thanks for this info, Cole, however, the only GASP I use is the one included in commentluv, does that count?

            I noticed that people who come up with \ comments are always the same people. Now on the other hand when I have this same problem on my end it’s always with the same few blogs as well.

            I tell you those tech stuff drive me nuts 🙂

  • James says:

    Hi Sylviane,

    Good points worthy of commendation. I specifically align myself with point 4. Having too much grammar or lengthy words is not fascinating to me. I’m naturally not that patient to waste time reading a lengthy email

    Good content, just tweeted for my followers,and by the way, happy thanksgiving day.

    • Sylviane Nuccio says:

      Hi James,

      Thank you for coming here and I know what you mean by not patient, most reader aren’t that’s why we need to adapt to them.

      Thanks for coming and see you on your blog.

  • Michael Belk says:

    Hi Slyviane I receive emails like this all the time At first I opened a few because they seemed relevant.

    I got smarter and I starting declining all the ones I did not know the sender. I hate ones about hello admin, delete.

    And to offer me a service that I never requested. Delete.

    Re: is automatically deleted because I know who i emailed.

    Good you,mention them because they are wasting money.

    • Sylviane Nuccio says:

      Hi Michael,

      I’m glad you can relate to this post. I think we all can in at least a few points.

      Thanks for coming and have a great day!

  • silviu says:

    Hi Sylviane,

    This time you dived deep into details. A lot of details. I like it. I always like “how to” posts and detailed posts. Usually, these are the best opportunities to learn something valuable.

    Name problem
    Yes, this is very important. People love their names and are always annoyed when you misspell them. Perfectly understandable.

    I feel the same. Usually, people believe I am Italian and some of them even try to correct my name by changing the last letter. The result (Silvio) makes me think of Italy. Always. What is funny is that my grand-grand mother was Italian. 🙂 However, this is not a solid reason to see my name changed in such a way.

    Subject with the input Re:
    Well, when the message was unsolicited, yes. It is a bad idea. Very bad. I can see a lot of “Re:” in my spam folder. Of course, I never open it.

    However, when the reply is real and the message is not unsolicited or when you write to a friend, it is OK if you use Re: from time to time.

    I use it occasionally when I am in a hurry but only if the other part messaged me first.

    Bulky text
    I rarely see this type of email these days. It seems people understood the value of short paragraphs. A bulky text from a serious person looks more like a dinosaur today.

    Abbreviations
    Well Sylviane, you seem to get a lot of emails. As for me, I rarely get messages with abbreviations. However, I do agree they are annoying.

    All in all this is a good article that must be bookmarked and shared. By the way, I would like tho know your thoughts about email marketing.

    Do you think email is dead (many people seem to adopt this attitude)? Do you think email is just a tool or it can be a niche on its own?

    Have a wonderful day

    • Sylviane Nuccio says:

      Hi Silviu,

      I can only imagine how people butcher your name and how they tend to write Silvio. America has little knowledge of names from Eastern Europe. In my case they try to Americanize it writing Sylvian, without the “e”. However, I’m not from here so your name sounded kind of familiar the first time I saw it, and it actually reminded me my own name 🙂

      I do get a lot of emails, Silviu, boy you have no idea! So, no, I do not think that email marketing is dead. I think that is part of some of those false rumors running around.

      I think that email marketing has a lot to do with anything else we write online; it needs to be constructed in a way that attracts people and make them take action.

      I’m not sure email marketing can be a niche, unless you create a course for email marketing tips and knowledge. But I’m not sure.

      Thank you for coming, and have a great day!

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