Your logo Matters.
Logos are the visual representation of every product or service you come across.
Having a recognizable logo makes it quite easy for your customers to go anywhere in the world and be able to get their hands on your product or service.
Being able to do that instills a lot of trust for your customers because they know that they are getting a valued commodity.
Your logo is the face of your brand.
Whether you are just running a blog or running an online business, your logo is the primary association for your brand. From your favicon to your header, your logo is the singular element that you want your visitors to remember.
Your logo will fall into one of seven different logo types. Your aim should be to tell your public who you are and what it is that you do.
Wherever you look online, every business uses a logo as the visual representation of their brand; from large e-commerce and news sites to technology companies like your hosting provider.
Even premium WordPress plugins use logos on their website that reinforce their brand.
But when it comes to your website, where should your logo be placed?
Left vs Center vs Right
There are three places you could put your logo on your website.
- The upper left corner
- The upper center.
- The upper right corner.
Where you decide to place your logo does have a significant impact on brand recognition, and could adversely affect your brand.
The Nielsen Norman Group decided to take up the mantle and see just how logo placement affects brand recall and recognition.
It was no surprise to them that logos placed in the upper left corner was deemed the best for brand recall.
While center and right aligned logo placements did pale by comparison. The testing was flawed in a single respect.
They did do a thorough job of A/B testing, showing their subjects either the original website with its left aligned logo or an altered center or right aligned logo.
Their flaw, however, was the demographic they chose.
But how did the logo placed on the left do by the numbers?
- Compared to just a right aligned logo, a left aligned scored a 39% recognition rating while the right aligned scored 21%
- The average lift in brand recall was 89% by having the logo in the upper left corner
- Left aligned logos were considered more ‘unique’ and ‘stylish’ than the same logo when it was right aligned
- Left aligned logos fare better for navigation, only 4% of people failed to get to home with a left aligned logo while center aligned logos had a 24% fail rate to get to home
So, stay tuned to the natural order of your language.
Any deviation to the natural order of the written language will produce adverse effects on your community, as it won’t be accepted among the rest of the norms for that language.
Logos = Branding = Trust
The logic is sound for logos equalling your branding equalling to trust. You instinctively know the Nike Swoosh, so no matter what language is used, you can immediately recognize that it is a Nike product. You won’t think of Pepsi Cola’s abstract globe and come up with a multi-billion-dollar company,
You instinctively know the Nike Swoosh, so no matter what language is used, you can immediately recognize that it is a Nike product. You won’t think of Pepsi Cola’s abstract globe and come up with a multi-billion-dollar company,
You won’t think of Pepsi Cola’s abstract globe and come up with a multi-billion-dollar company, instead, you think of an ice cold soft drink that you enjoy. No matter where you see it in the world, you know what it is that you are looking at.
No matter where you see it in the world, you know what it is that you are looking at.
That is the power behind brand recognition. With that
With that power, a company either has your trust or doesn’t.
That’s why every big company has its logo.
The adage that word of mouth can either break you or make you still holds true where logos and branding are concerned.
Since your logo is the face of your brand, if it doesn’t make that resonating connection; chances are your company crumbles and your blog goes under.
While no business or person should ever change their logo completely, a logo can evolve over time. As time goes on some logos have evolved in design if not in message or color.
So, making a mistake with your logo in the beginning can be corrected subtly. Even when you start tweaking the existing logo, your aim should be to stay familiar to your consumers, which only breeds more trust in your product.
Building trust itself is another matter and has nothing to do with your logo at the beginning, though.It boils down to being able to consistently under promise and
It all boils down to being able to consistently under promise and over deliver and doing that every day.
While it is expected that you stumble along the way, being able to make it a positive will show a great deal of strength for your brand.
As you can see, for left to right reading languages, having the logo prominently displayed in the upper left corner of your homepage reigns supreme. While it may seem cute to go against the grain and use either a center or right, it hurts your brand
While it may seem cute to go against the grain and use either a center or right, it hurts your brand overall. Hurting your brand
Hurting your brand will, in turn, hurt your bottom line.
Since your logo is the face of your brand, you want to be easily recognizable and trustworthy. Use colors and icons that resonate with your
business, your brand, and your targeted market.
Once you’ve got that, be sure to over deliver and build yourself a solid reputation, and your logo will not only be recognizable but looked after.