What is such factor?
It’s not what you do, but whom you know.
Truth be told, in many cases it’s not what you do that always counts the most, but who you know, or should I say, whom you have become because of whom you know.
This applies to just about any area of business, and it also applies to bloggers.
Let me explain.
The Importance of Becoming that Popular Blogger
You might be writing terrific blog posts, but your traffic is still very low and comments about your great content close to non-existent. Or you might have written a very high quality guest post, but no one is replying to your pitch emails.
When that happens, and if it’s, indeed, darn good quality content, it’s mostly due to the fact that either people don’t know and trust you yet or you have still not met the right people.
Either way, it means that you have to broaden your relationships with other online professionals.
If your content is good to excellent, and you are still not getting the results you’re expecting it’s not due to you, but whom you know.
I bet that if you’d write a blog post anonymously on a popular blog which readers would “think” it was written by the popular owner of that blog, you’d have the same amount of comments they do. On the other hand, you may write an even better article as a guest, but because the readers would see that it’s not written buy their favorite popular blogger you might only get half the amount of comments they get.
That is not a theory. I’ve seen this. Several times.
Such reaction has nothing to do with you, but it has to do with those people, whom you don’t know. They don’t know you, therefore they are not as interested in what you write, as much as they are in what the owner of the blog writes. Only because they KNOW him or her.
It’s Not about What you do, but Whom you Know
I know that you know that’s true. I’ve seen that happened many times, and I bet that you have too. Come on, I know you have!
The question is, what could you do to get there? You know, that place where people will know and trust you no matter what you write, and do.
What can you do to get that fame stamp on your forehead, and get traffic even if what you’d write on your blog is a Christmas letter to your grandmother.
This is something I’m studying myself as I love to analyze human behaviors and try to figure out what makes us tick and what doesn’t.
So, here is a list of things you may want to try to do, to reach to popularity as a blogger and writer, and get better results for your ultimate goal, which is your online business.
Leave Comments on Other Blogs
One thing you most definitely need to start doing if you haven’t yet, is leave comments on other blogs.
Yes, this takes time, I should know. A good chunk of my precious time goes into blog reading and commenting, but I see it as a necessary step to build my business to both learn from others and build relationships with them.
Blog commenting should also be one of your business building tactics, because it will help you build relationships, even with really popular bloggers.
If they don’t return the favor by coming on your blog right away, don’t get discourage and keep going anyway. Don’t forget that by showing your face on a blog as a commenter, you’re not only getting noticed by the owner of the blog, but by other readers of that blog. At times this fact is even MORE important for you.
I am working on that myself, because I realized that some new people have come to my blogs because they found me on another blogs. That has happened to me many times, and continue to do so, as a matter of fact.
So, be patient and go back and back again until someone notices you, and try to build those relationships with people who do, and are nice enough to pay you a visit.
Only if you see that it’s really useless and a waste of your time go on to the next person, but do not give up until you’ve done your very best.
Be Real and Honest
If your only motive to build relationships with other bloggers and marketers is a selfish one, it’s not going to work for you. People are not stupid, they will detect if you’re not honest sooner or later.
I have had many of those fake people coming to my blog for a little while, some even trying to guest post on my blog. But they were fake and I could just tell.
So, please, don’t fool yourself, people can tell when you’re fake. Don’t underestimate that human being ability called intuition, if nothing else.
Be real, be honest and be authentic. These are really good qualities that attract people.
Offer a Helping Hand
When you need help from others, it’s a good thing to offer YOUR help if you can. Maybe you need help with recognition, traffic and subscribers, but the people who could help you may be needing your help as well. No one is good at everything.
What is it that you know how to do well that may be helpful to them?
Are you good at technical stuff? Do you have some specific knowledge that could be helpful to them?
Use and offer your talents when trying to build relationships with others. This could go a long way.
You could honestly ask someone for a trade in. I would love to offer you my help with what I do best and I would really appreciate it if you had any tip for me …. (fill out the banks).
Develop Leadership Skills
If you want to become a leader in the blogging/online marketing industry you must learn how to develop leadership skills.
I very well know that not every single person on the planet is built to be a leader, but unfortunately, if you’re one of the followers out there, it will be very difficult for you to make it in this business.
If you don’t feel that you are a leader right now there are two options for you…
1) You can try to get help and build the leader in you.
2) You may not be in the line of work that’s for you.
This may seems kind of a direct thing to say, but that’s simply true. I’ve help many people in the past who were mostly trying to build an affiliate marketing business, and the ones who didn’t have enough leadership skills have fell away.
I can tell you that unless you have been very fortunate (as few have been), or talented enough to manage to get popularity in a year or less as a blogger/online marketer, this will take a little bit of time.
I’m still building mine, and at times if I didn’t controlled my feelings I would have wanted to put myself in a fetus position and cry. Yes, I have wanted to do this many times. Not so much now, but I have in the past.
I know very well that at times those things can be a bit frustrating.
At times I see people giving me feedbacks about my blog posts on Tribber or Facebook, which is nice and all, but that’s NOT where I want them to comment. I which they’d just come to my blog and comment there, right?
One thing is sure, you can’t make people do what you want, but you can do your very best to build relationships with people that are truly going to appreciate you. And while you want to grow and may be tempted to compare yourself with other try not to overdo it.
I see some blogs which may get 90% of their comments in one day or even just a few hours, my blogs are more the kind that are building over a long stretch of time. On the first day I may have only 10 comments, but by the end of the week, it usually more than triples whatever I had on day one.
I’m a rather insightful person, and I can tell very quickly who really appreciates my content, or who comes because they want to be nice to me. Or even who don’t give a S&*t and barely comes at all even if I go regularly on their blog.
This is a good reminder to that if people can’t fool you, you might not fool them either.
Lately, I even noticed that my blog posts have been shared more by pure strangers than they have by people I know. So, I can definitely use this observation to expand myself.
Building a regular following of people who truly appreciate you and what you do, takes time. But if you manage to get there, you won’t have much to worry about what you do (to a large extent) but more about whom you know, and how many you know.
The more people know and trust you the better your online business will be.
So, what’s your take on that? Please, leave your comments below…
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