How To Engage And Build Trust With Your Audience

engage and build trust with audience



engage and build trust with audience

Today I have the pleasure to introduce you to my second Monday of the week guest post by someone I met a couple years ago, and whom has improved his blogging skills tremendously.

So my guess is that if you follow his advice, you could too.

Here is my special guest quote for him…

Take a blogger who has understood what blogging is all about and improved 100% over the past couple of years, and you get Sherman Smith.

First off, I like to very much thank Sylviane Nuccio for giving me the opportunity to be her guest for this week. 

Now I like to ask…

Do you get jealous when your blogging peers talk about how they increased their email subscriber rate?

You’ve been working hard on your blog for the past couple of years struggling to get at least one a week, but yet your blogging peers tend to run right past you in signups within a short time! The nerve of them, right?

Well instead of focusing on their success, why not figure out why you’re struggling? Well, as you already know, where there are problems, there are also solutions. And one solution I will talk about is using some NLP (Neuro Linguistic Programming) techniques to get into the minds of your readers, put them in suspense, and give them an enticing, but yet selfish reason why they’d want to opt into your email list. 

When it comes to increasing any type of traffic or subscribers, one vital action you want to hone is to learn how to connect well with people.

If you’re an extrovert you may find this quite easy, but if you’re an introvert like myself then this may be a bit of a challenge.

But one thing is for sure, and that it’s not impossible to accomplish this feat.

Since I started my first home business, I always wondered about the psychology behind connecting with people.

  • How do you build rapport?
  • What attracts people to you?
  • What words are used to instantly engage others?

One of the techniques that you want to incorporate into your arsenal of strategies is NLP. Once you make this a habit of practice you’ll improve your connection with your target audience.

But many of you have never heard of NLP. Well let me give you a brief definition


engage and build trust with audience


What is NLP Anyways?

Different words mean different things to different people. A lot of it has to do with the culture you were brought up in, the language spoken, the way you grew up, and many other factors.

Sometimes I find it funny how one word can mean two different things to different people. Like for instance, the word ‘bad’ could also mean something good.

This brings us to this thing called context where the same word can mean different things depending on how you use it.

I can say:

It was really bad etiquette for you to burp in front of everyone.


Man, that song was so bad I think I’m going to go ahead and download it.

If you can tell, one is in its original context, versus the second one is used as a slang term meaning ‘good’ or ‘awesome’.

But in terms of NLP there are many definitions

So what I’m going to do is give you my own, more simplified, definition of what NLP is.

NLP (Neuro Linguistic Programming) is a way of how we communicate with ourselves and others through the use of different words in their context to produce a certain behavior

When it comes to marketing and sales through the use of blogging, using the strategies of NLP will definitely help you produce more of the responses you want from your target audience.

Tapping into the emotions of your audience and future customers is the gateway of getting more sales. A great example of tapping into emotions and getting their attention is by using Power Words.

Power Words are the engine that drives copywriting. They grab the attention of your target audience and gets them to take action by making a bridge to their emotions.

On the blog post 5 Common Power Words You Need To Instantly Put Your Blog Audience To Action I go into detail of what these 5 Common Power Words are and how you can use them in your blog and ads.

In NLP you’ll see these words being put to use in a way to instantly engage yourself as well as others.

When it comes to your blog, there are certain strategies under the NLP umbrella that you may find helpful to better communicate and engage your audience.


4 Methods To Better Communicate And Engage Your Blog Audience

When it comes to writing for your target audience, you’ll want to write your emails and blog posts in a way that aligns with the way your audience thinks.

Think about when you read other blogs and emails.

What frame of mind are you in when it comes to these two medias?

  • Does the title conjure something inside of you that makes you want to read?
  • Does the content reel you in more and more the further you read?
  • Do you ever skip to a section, get an incomplete answer, then go back to read word for word to get the full answer?
  • Do you ever just get part of an answer that fulfills a problem that’s been irking you for a long time, and you rush to pay for the product or service?

When you think about it, these are hypnotic techniques that are being used on you each time you read an engaging article or email, all falling under the principles of NLP.

So let’s go into 4 powerful, hypnotic, engaging communication methods that you can start implementing into your content!


Using Open Loops For Completion

Don’t you love a good TV Series where at the end of the program it keeps you in suspense and make you look forward for next week’s episode?

Soap Operas are known for doing this quite well.

Although I don’t watch a lot of TV, one series I started to watch was Boardwalk Empire. I love the little twists and turns on this program.

You never know what’s going to happen, and it conjures some ideas of what could happen. But in order to find out, you look forward to the next episode to get the answer.

This is what Open Loops are about. As humans, we naturally look for completion. Whenever we get half of the story, or partial answers, we won’t be satisfied until we get the full scoop of it all.

When you write your copy whether it be headlines, subtitle, opt ins, or emails, you want to keep your audience in suspense.

Here’s an Opt in Example:

Sign Up For The Tricks Of The Trade In Generating Traffic. You’ll Learn:

  • Why you’re not generating traffic
  • How To Engage Your Audience
  • 5 Methods That Attracts Visitors
  • Why all traffic isn’t good traffic
  • How To Build A Loyal Following

So when it comes to Open Loops keeping your audience in suspense is the key. You want to conjure enough curiosity for them to come to your site, find the answers, and pay for the products that you promote that will relieve them of the problems they’re constantly facing.


Get Your Audience To Think Positive Through Positive Presuppositions

When it comes to getting your audience to think about the future, then using Positive Presuppositions will give them some direction.

Have you ever experience a customer who sits on the fence and just can’t make a decision buy?

How about if you give them a little nudge?

Give them something to think about as if they already have it in the palm of their hands.

With Positive Presupposition you can ask them what they would do if they already had it in the palms of their hands. With this method, just like with Open Loops, you get them to focus about the first part of a question or statement, and complete the second part of the question where they’ll take it as fact.

For example:

What will you do (first part) with 7,000 targeted visitors coming to your blog every month (second part)?

The first part will force your readers to think about themselves, while the second part will get them to think as if they’re already generating 7,000 visitors/month to their blog.

Once you get their attention with these types of questions and statements, you can lead them into the topic or whatever it is you’re promoting.


Show Your Audience What All They’ll Get through Reframing

How many times have you seen a training course that you really wanted, but you’ve already decided that it’s going to be outside of your budget because of all the features it contains?

But to your surprise that so-called $5,000 item with all the bells and whistles will only cost you $500 bucks for a limited of time.

For example:

Are you struggling with SEO? What if I told you that I can send you a 4 week course that goes into detail of all the secrets you need to increase your organic traffic?

How much do you think it will cost you? $10K, $7,500? $5,000? $4,000

If you’re thinking this, you’re not even close!

As of right now, I’ll show you these SEO secrets which took me 5 years of struggle and $10K later for only $500 which will last up until Halloween of this year!

Yes I did all the work for you so you don’t have to put in 5 years of your life and a big dent in your wallet. This is a beneficial investment that’ll make your blog soar to great new heights!

In this example, I took you from the assumption of learning the secrets of SEO Course with an outrageous price to a very affordable price where all the SEO work as far as research is already done for you.

This is how Reframing works. It takes you from thinking negatively to showing a great option(s) that will work for you.


Lead Your Visitors To Become Subscribers With Future Pacing

In life there’s always that inner something that hold us back from taking action. You become quite hesitant because you’re just not too sure if it’s going to set you back financially or that you may not be successful at a particular action.

For me it was blogging! The reason why is because I was horrible with English when I was in school. Anything that had to do with writing and public speaking I sucked at and my grades showed for it.

When it comes to your visitors and subscribers, there’s probably something intervening from them taking the specific action steps to fulfill a specific goal.

This is where Future Pacing helps!

You can use this method to guide your visitors to become subscribers, and even guide your subscribers to become customers. You use Future Pacing to lead your visitors and subscribers to the future with positive expectations with reinforcements.

So in a sense it’s using Positive Presupposition with reinforcements

Here’s a great example of how to increase your subscribers using Future Pacing:

  • The reason why you came to this blog post was that you were looking for answers.
  • I provided you with 7 simple steps to generate traffic
  • Now you want to convert your visitors into subscribers
  • If you want to learn the 10 step process of converting your visitors into subscribers then sign up below and download your eBook copy

With Future Pacing you can use this similar Call-To-Action (CTA) at the end of each of your blog posts.

So when it comes to your visitors, you want to give them the idea that it’s already possible that they can achieve a specific goal and guide them through your content with Future Pacing so that it can materialize.
And once they develop that strong trust in you they’ll become your loyal advocates. When this happens the sales process will become much easier as a result of the strong connection with them you developed!


Now It’s Your Turn!

How are you building rapport with your blog visitors?

Are you using any of the NLP methods here I mentioned? Are there other methods that you’re using to build a stronger connection with them?

If so, what other methods do you use and suggest?

Are any of these methods new to you? Have you been unknowingly using these methods within your content?

Please share your comments below and share this post with your friends. I look forward to reading them!


In Conclusion

NLP helps to improve your relationship with your audience. Incorporating the techniques of Open Loops, Positive Presupposition, Reframing and Future Pacing are powerful enough to do this as well as to get your visitors to take action.

These are great copywriting skills that you definitely want to hone. With the use of Power Words which I mentioned earlier will give these methods an extra boost.

The relationship that you build with your target audience is crucial. Being able to show how competent you are lays out the foundation of getting them to know, like and trust you.

61 thoughts on “How To Engage And Build Trust With Your Audience”

  1. Hi Sherman and Sylviane,

    Sylviane, It’s great seeing Sherman here on your blog!

    Sherman, I love the idea of focusing on what we’re struggling with rather than focusing on another blogger’s success.

    This is the first article I’ve read about NLP (Neuro Linguistic Programming). It immediately reminded me of the posts I wrote last year about neuromarketing. It’s amazing how the human brain works isn’t it?

    Thanks for explaining the four methods (“open loop”, “positive presuppositions”, “reframing” and “future pacing”) to us. It makes sense and you’ve made it easy to understand. 🙂

    This article would go hand in hand with my neuromarketing posts! If I decide to do a follow-up post, I’ll definitely link to this and give you a shout-out.

    Thanks so much. I hope both of you have a great week.
    Sherryl Perry invites you to read..SEO Resources Bloggers Can Use #FridayFindsMy Profile

    1. Hi Sherry,

      Nice to see you here.

      I was glad that Sherman talked about NLP because it’s something I’m very familiar with on the personal development side of things.

      Marketers and advertisers are always paying close attention to those things, because they sure make a difference. Yes, the brain works in strange ways, I agree.

      Thank you for coming.


    2. Hey Sherryl,

      I’m glad that you like the post, and use it’s funny how the human brain works. Using these types of technique can definitely help anyone to improve their connection with their target audience and with people in general.

      I never heard of neuromarketing, but it sounds like it runs along side with NLP. I’m going to have to check out the article you wrote about it. Just the name itself sounds very interesting.

      Thanks Sherryl for stopping by! Have a great week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  2. Hi Sherman,

    Great to see you here as a guest on Sylviane’s blog. Oh how I love NLP! I have gone through it myself for empowerment.

    Am I using it? Yes, in every sales page I have. In every training I do. It is putting those positive “You can do it” words and inflections of speech when I do a video. It is like a nudge to someone to get up and get going.

    Am I a master of it? No…but I’m learning to apply it every time. I am aware of it and keep practicing. Some are winners and some not. But that’s OK with me because when it is not, it only helps me to do it better.

    Copy writing is quite difficult. But the more I do it, the more I improve. And the only way I know how is to test tests and test again.

    Thank you for an amazing post.

    Donna Merrill invites you to read..The Nature Of Your BlogMy Profile

    1. Hi Donna,

      Like you I’m not an expert of NLP, but I feel that I know enough about those things to use them as much as I know how.

      I’m glad you enjoyed Shermans’s post, and I’m sure he’ll be here soon.

      Thank you for coming.


    2. Hey Donna,

      Oooh so that’s what you’re doing! You have engaged me a lot with your blog posts and this is why you get so many visitors and commenters on your site.

      You may not be the master of it, but you are mastering it quite well. I can remember when you got me excited when I read the post about Affiliate Marketing. I don’t know if you remember, but I told you I was talking to one of my coworkers about it. I sent him the article so he can get familiar with this type of marketing.

      But yes, with copywriting we all have to practice, practice, practice. The more we do it, the more we improve!

      Thanks for stopping by Donna! I’m glad you liked the post! Take Care!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  3. Hey Sylviane,

    What a wonderful guest you have today. Sherman really has blown up these last two years, I agree. Loved what he shared too.

    This was excellent Sherman and I remember your post on power words. I can see how you’ve been using NLP in your posts now. I haven’t studied it but am familiar with it and just from what you’ve shared here I can see how incorporating that into our own writing can dramatically help.

    I”m familiar with not giving it all away and wanting them coming back for more but I’ll admit I could definitely brush up on these techniques. You’ve given me something to think about.

    Great share you two, thanks so much Sylviane for having Sherman be your guest. He outdid himself with this one.

    Adrienne invites you to read..How To Blog Your Way Out Of A JobMy Profile

    1. Hey Adrienne,

      I’m glad that you like the post and this is a skill set that we all can hone for your blogs.

      I’m also glad that you notice the improvement. It’s been a long run, but I’m enjoying the process and the changes. I can say this for us all because I notice the subtle changes with you and the rest of us. This tells me I connected with the right people 😉

      But the one thing I didn’t mentioned in the post is a book I read about 5 years ago. If you’re interested, I got a lot of my information from a book called “The Law Of Connection” by Michael J. Losier .. For me it was an was a very comprehensible book on NLP and I highly recommend it.

      Thanks Adrienne for your comment and I hope you’re enjoying the week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

      1. Thanks Sherman,

        Oh yeah, I’ve definitely noticed the improvement and have been very impressed.

        Thank you for sharing the information about the book. I might have to look into that because I can always improve upon my writing as well.


        Adrienne invites you to read..How To Blog Your Way Out Of A JobMy Profile

    2. Hi Adrienne,

      Nice to see you here at Sherman’s post. Yes, he did a great job at explaining NLP and how we can use it in our writing to attract people.

      I have been studying NLP for a while now, and it’s one of those things that we should use since it works.

      Thank you for coming by and have a wonderful day, Adrienne 🙂

  4. Hello Sylviane and Sherman.

    Sherman, I really like the examples you gave. I remember first hearing of NLP and Gestalt Therapy from one of Tony Robins’ videos. He highlighted their abilities to bring transformation to people. I didn’t really the powerful effects NLP has on writing copy.. Still got a lot to learn.

    Thanks for Sharing
    Dan Maxwell, Jr invites you to read..How to create content for your website so freaking awesome, it gets a sh*tload of traffic.My Profile

    1. Hey Dan,

      Yes, NLP has a great effect on writing copy. I would say that copywriting falls under the NLP umbrella when it comes to getting your audience’s attention and keeping it. One of the first books I read about NLP was by Tony Robbins and I remember he took a group of people, took their keys, identification and wallets and sent them out into the world for I believe a week to see if they can survive and come back into society by just using the techniques in NLP. The results were astounding.

      Thanks for stopping by Dan! Have a great week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

    2. Hi Dan,

      Yes, NLP is powerful and I’m not surprised that Tony Robbins has talked about it. I’ve known of this for a few years time and used some NLP programming for success.

      Thanks for coming by.

  5. Hi Sherman and Sylviane

    So glad to see you here at Sylviane’s blog and I still remember how awesome it was to be here as guest author as I got this honored a few months back.

    Vow; Neuro Linguistic Programming quite impressive and workable techniques and you are right element of curiosity influence readers to be with the post till the end.

    This is an era of diversity where everyone wants diverse contents but we should know that it has its limits and we can’t innovate beyond a limit. So here different techniques work well to hold the interest of the readers.

    Quality of contents at most of the top blogs is same but those excel in their quality who knows that art of presenting the same info with quite different and impressive ways. Here NLP techniques can bring the desired results.

    Thanks a lot for sharing this valuable post.
    Mi Muba invites you to read..11 super crazy steps to get 10k visitors on your first blog postMy Profile

    1. Hey Mi Muba,

      This is one technique that will draw your audiences attention as well is keep it until the end. With so much different content these days, we have a plethora of options to attract the right people to our blogs and whatever we’re promoting, but there are some limitations. With NLP we can go beyond those limitations with this use of the different methods that fall under it and tying it into quality content that fulfill our audience’s interests. It does makes a difference when you’re presenting the same info. as someone else that doesn’t use these techniques.

      Thanks for stopping by Mi Muba! Have a great rest of the week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

    2. Hi Mi,

      Basically NLP is a process that induce people, it give them what they want to hear, and it pleases the brain. As Sherman mentioned it’s excellent for copywriting. Copywriters used that all the time.

      Thank you for coming by. Very much appreciate it 🙂

  6. Hi Sherman/Sylviane,
    To be frank, this is my first time of learning of Neuro Linguistic Programming (NLP). In fact, I have to start reading the article afresh thinking I was going through an article on Psychology.

    Engaging the audience and building trust is important for business success. This is why it is more important to understand what words that can be used to attract the right audience.

    Well, the tone and message of this piece is clear and its time to get practical about the details.

    The best part for me is that I have learned more powerful psychological words for marketing as summarized in this excerpt

    NLP helps to improve your relationship with your audience. Incorporating the techniques of Open Loops, Positive Presupposition, Reframing and Future Pacing are powerful enough to do this as well as to get your visitors to take action.

    I left the above comment in

    1. Hi Sunday,

      I’m so glad that Sherman used this topic for my blog, as I realized that some people have never heard of it still. So glad you’ve discovered it here.

      Thanks for sharing your experience with NLP with us 🙂

    2. Hey Sunday,

      A lot of wha you do in marketing and sales has a lot to do with psychology, and NLP does fall under it. Being able to communicate on the same level as your audience is powerful and when you can create this bridge, then this creates even more opportunities for you.

      Thanks for stopping by Sunday! Have a great week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  7. Nice write up Sherman.

    I have not known Sherman well enough or long enough to see the improvements, but he sure puts out alot of great content.

    NLP has been one of my favorite subjects along with Persuasion. Though I sure don’t study either enough. This is a good reminder, that I need to get back to studying.

    Think people would be amazed how with just words, we can persuade visitors to take certain actions. As you covered so well in your post.

    For me, with blogging, I “try” to talk to them and not at them, or above them. I try, can’t say I am an expert but that’s my mindset. More like a conversation.

    Just seems so many bloggers are talking AT people, almost like a lecture. Well, just my opinion.

    Another great read is the “One sentence persuasion” report by Blair Warren.

    Thanks Sylviane for sharing Sherman’s article 🙂
    Ron Killian invites you to read..So you haven’t made money online?My Profile

    1. Hey Ron,

      Thanks for the compliment, but I do owe my improvements to you and many other bloggers for being prime examples to me.

      Yes, NLP is great for writing attractive copy within our articles, and it does takes a lot of practice. Although I’ve been practicing off and on I still feel like I’m still just scratching the surface.

      But I do what you mean when you say bloggers talk AT people. I tried this approach when I first started and for me it didn’t work quite well.

      With NLP you tend to put yourself on the same level as your audience which as a result creates better rapport with them.

      I’m going to add the book you recommended to my collection! Thanks for sharing and commenting Ron!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  8. Hey Sherman/Sylviane,

    I’m commenting here for the first time, though I’ve been reading Sylviane’s blog for a while now. You’ve done a great job writing this piece, and like I had told you earlier on kingged, NLP is new to me. So I will take time to familiarize myself, and I’m glad you took a step ahead by recommending a book to read. I appreciate that. otherwise, I really enjoyed your post here.

    Best regards,


  9. This one is fresh! NLP (Neuro Linguistic Programming), never tried and heard about it. Thanks for introducing this kind of strategy or concept and for sharing an overview and your insight.

    Honestly, the first thing I was thinking about creating or building reliance or trust is through great communication. And I’m delighted that you suggested a notion that relates to communication. It would make communication better, I must say.

    This can leverage the efficiency of your CTA’s, your articles, your comments, your way of guiding your audience etc.

    All in all, Open Loops, Positive Presupposition, Reframing and Future Pacing are awesome if you’ll use it together with NLP (Neuro Linguistic Programming).

    Smart article I must say!
    Metz invites you to read..35 Inspirational Quotes to Boost your MotivationMy Profile

    1. Hey Metz,

      NLP is all about great communication which is building that bridge where you and your audience can meet halfway to build a great relationship.

      These methods of NLP will definitely help with your CTA’s, articles, comments and leading your audience. Great communication is key when it comes to gaining the trust of your audience, and NLP is one method that does the trick.

      I’m glad that you like the article! I do recommend checking out the book by Michael J. Losier entitled “The Law Of Communication”

      Thanks for stopping by Metz! Have a good one!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  10. Hey Enock,

    I’m glad that you found the post valuable. One book I recommend is “The Law Of Connection” by Michael J. Losier which was comprehensible for me and gives you more detail on NLP. You’ll definitely gain a lot more once you put it to practice.

    Thanks for stopping by Enock! Have a good one!
    Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  11. Hey Sherman,

    Great post here on Sylviane’s blog.

    I’ve heard of NLP a while ago but never paid too much attention to it. But then I started hearing more and more people talk about it and then I started paying closer and closer attention.

    It’s really interesting stuff, I must say.

    I would say that many people talk “AT” their readers and not “TO” their readers. And that’s a mistake. You should be talking as though you’re having a conversation with your friend. That’s something I had to learn and do … and it helped me build a stronger bond and trust. Really great post here, Sherman.

    I may have to start brushing up on NLP to use it more in my posts to build a stronger bond with readers.

    – Andrew
    Andrew M. Warner invites you to read..A Crazy Blogging Experiment To Increase My Blog GrowthMy Profile

    1. Hi Andrew,

      Indeed, I was very happy with Sherman’s post. I thought it really fit my blog things NLP is also used in personal development and that’s a subject that interest me a lot, obviously 🙂

      Yes, there are still some bloggers who speak at their readers rather than to them and they don’t know what their missing by doing that. At times you still read “one can do this…” rather than “you can do this…” just a simple short word as this one can make such a huge difference.

      Thanks for coming by, Andrew.


    2. Hey Andrew,

      NLP is a great way to build up your communication skills as well as improve your relationships with your target blog audience as well as others. It has helped me a lot. Especially becoming a better listener.

      But you’re right about how many people talk AT people instead of TO people. It can definitely brush a lot of people off, and if this is happening to any of us, it’s a good time to really check ourselves. I’ve gotten myself into the habit to listen to the context of what people are saying instead of just hearing their words as well as for myself. Sometimes we can also talk AT ourselves which is projected to others.

      I’m glad that you like the post! Take Care and have a good one!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  12. This is an excellent post and totally see where you are coming from with the different meanings of words. I know when the grandchildren used to say ‘that’s wicked’ I really had no idea that it meant great !! And the first time I heard someone say ‘break a leg’. My first thought was ‘how nasty is that’ !! LOL Anyway as for NLP, this is something I have never heard of so thank you for explaining and all the advice.
    Merle Gibbins invites you to read..Spice Up Your Video MarketingMy Profile

    1. Hi Merle,

      I’m not sure where you’re from, but “break a leg” is an American expression. First time I heard it was early in my English learning days some 20 years ago in New York 🙂 But weird to be sure.

      Thanks for coming by.


    2. Hey Merle,

      I’m glad that you like the post Merle!

      Yes we have to pay more attention to the context of the jargon we use. Especially with the youngsters 😉 Something that may seem sound bad to us may be a positive thing 😉 as ironic as it can be. That’s what makes us humans special. We can redefine anything we want and still make sense out of it. But yes NLP is a great strategy to not only implement verbally but also on our blogs!

      Thanks for stopping by Merle! Have a good one!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  13. Hi Sherman and Sylviane!

    Very interesting post and valuable information!

    NLP is very interesting and powerful. I have heard of it but never really applied it to my blogging! lol

    I have used some of the copy-writing methods you mentioned here. Tapping into people’s emotions definitely makes a difference in your conversions!

    When you make someone have some sort of emotion, it’ll be easier to make them take some sort of action.

    Emotion creates motion! .. and the other way around as well! lol

    Great post, Sherman!

    I have learned some new things here!

    Have a great weekend guys!
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  14. Hey Sylviane and Sherman,

    Excellent topic, email subscribers are important for any kind of online business. This is a huge topic in itself, starting from landing pages to capture leads to A/B tests and then auto-responders to keep the list engaged and active and then finally sending them emails that converts.

    Thanks for explaining the NLP technique, I guess most people use these methods without really knowing what the term stands for. Yes, power words are really helpful when you want people to take a specific action – like signing up on a list, or buying a product etc.

    On niches like ours where the audience already know these techniques or atleast have a decent idea about list building – the results might not be huge. However, on niche blogs where the audience haven’t got a clue about marketing, list building etc. the conversion rates are insane when you apply these techniques.
    Shobha Ponnappa invites you to read..Newsletter dated June 7, 2015My Profile

    1. Hi Shobha,

      I think you’ve a point here, it works even better when the audience “hasn’t got a clue” because if I took my own example, when I read a sales page or an email on someone’s marketing list I can SEE all the blueprints 🙂 so obviously it works much less on someone like me, meaning someone who know what they’re doing.

      Thank you so much for bring that valuable point up.

      Have a great day!

    2. Hey Shobha,

      Yes, there are a lot of people using these NLP techniques without realizing how powerful they are and the actual names of the tactics. Best thing about it is that it can be applied to each function of the marketing/sales process.

      Power words are great to get people going, and they are a vital piece in the NLP strategy within your copy whether it be the headline or CTA. When applied, especially to those that aren’t aware of NLP, this can bring great results which I have noticed with facebook ads in the past.

      Thanks for stopping by Shobha! Have a good one!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  15. Hey Freddy,

    I’m glad that you like the post!

    I find the a lot of people use NLP without even knowing it. This post is to explain what’s actually going on resulting in that “Aha” moment.

    NLP is great for tapping into emotions. Especially if you want your visitors do carry out some specific action which shows why emotion creates motion 😉

    Thanks for stopping by Freddy! Have a great weekend!
    Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  16. Ciao, Sylviane and Sherman!

    Wonderful to see a guest article by you, Sherman – and what a great article on engaging and building trust with our audience. Excellent topic for discussion!

    Have learned about NLP, and you’ve done a great job of explaining it. I like using the open loops for completion, and it’s easy with LeadPages™ because they have templates that have this element built in.

    Love future pacing and actually hired a Pro help me with this. Now, my autoresponder series has this incorporated to emphasize the positive expectations. Love it!

    Thanks so much for sharing these awesome tips, Sherman – and Sylviane, thanks for having Sherman here.

    Have a great weekend.
    Carol Amato
    Carol Amato invites you to read..Carol’s Cut – Best of the Month 2My Profile

    1. Hey Carol,

      I’m really glad that you like the article and that you’re familiar with it. If it’s one thing, using NLP is a great way to build trust.

      I don’t use open loops often but I have noticed that many people use it whether it be their blog, emails, or ads. It does conjure much curiosity for the audience. At least for me it does.

      Future pacing and positive expectation goes hand in hand. That’s wise that you included into your autoresponder series so that your subscribers have something positive to expect.

      Thanks for stopping by Carol and I hope you’re enjoying your week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  17. Hi Sherman,

    Happened to stop by Sylviane’s posts and see this great article and as usual I learn a lot when I read your posts. Slyviane – thanks for having him here.

    Many of the items you’ve mentioned I’ve just started implementing and learning what creates more effective headlines for titles that will be more effective. I have not heard the term NPL but as describe what it is, I understand what it is as in ‘that’s a bad song and it really means it’s a good song.

    I am learning more and more about effective titling that helps and draws others to our articles. I think you’ve provided the principles and I certainly appreciate this info as I’m just learning about it now.

    Great read and glad I stopped by Sylviane’s post.

    Hope you’re well and had a great week-end.


    1. Hey Barbara,

      NLP is a great concept provided with great techniques to use within your blog and other parts of your marketing plan. It’s mainly for to reach the same level is the other person or persons you talk to in order to build better communication, and with that said, what better place to use it than your blog to start off.

      I’m glad that you like the article Barbara! I hope you’re enjoying your week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  18. I love those NLP examples you gave Sherman, using Open loops, Positive Presuppositions, Reframing and Future Pacing techniques, I can see how readers are compelled to take action!!

    Thus a great way to engage, and draw audiences to you.

    I recognise some of those expressions and sentences, but it is great to have them dissected to see how they work.

    Words can have such an impact… I remember your Power words article and this has stuck in my mind. I will do my usual store this post on my Pinterest, and refer back, as I will be doing some new capture / sales pages soon.

    Thanks Sherman! Great to see you guest blogging 🙂

    Jacs Henderson invites you to read..Are You Missing This Surprisingly Useful Branding Option On Your Facebook Page?My Profile

    1. Hey Jacs,

      NLP is a great way to attract your target audience to you as well as engage. Sometimes we just say things by habit not realizing the power of each statement or each question behind them. NLP definitely establishes the framework that Power Words and other copywriting essentials are a part of.

      I’m glad that you like the article Jacs! I hope you’re enjoying your week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

    2. Hi Jacs,

      Nice to meet you here even though it’s on someone else’s post 🙂 but I hope we can get to know each other.

      Indeed, words are VERY powerful that’s why you could write a sales copy that rocks or sucks solely based on the words you use even if you said the exact same thing.

      Thank you for your input.


  19. Hi Sherman,

    The title of the post nudged me to read the entire post and it is really good. I enjoyed reading it. For the first time, I’m hearing about “NLP” and I’ll try to implement for my visitors.

    Building subscribers is more important! other 3 methods to create the trust with audience seem good. Sharing reliable data is the best strategy to engage the readers and I spend quality time to execute it.

    Thanks for writing an awesome post through your guest blogging, keep your good work.
    Nirmala invites you to read..Why Are You Losing Social Media Followers?My Profile

    1. Hey Nirmala,

      Creating trust with our audience is vital if we want to build a strong subscriber base as well as get sales conversions. So with that said, you want to build a great relationship with your subscribers and what better way to do this than with NLP.

      Thanks Nirmala for stopping by and I’m glad that you like the article! I hope you’re enjoying your week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

    2. Hi Nirmala and nice meeting our here.

      I’m glad that great title brought you here and your read Sherman’s excellent article.

      Thanks for coming.


    1. Hey Chery,

      Positive Presupposition is a great strategy when it comes to showing your leads and clients the benefits of whatever it is you promote. As far as people sitting on the fence, for me sometimes just budging them by take power away from them does help if you know what I mean. It doesn’t waste your time and it get’s them to make a decision more quickly.

      Thanks for stopping by Chery! I hope you’re having a great week!
      Sherman Smith invites you to read..How To Make Blogging Less Time ConsumingMy Profile

  20. Thank you both Sylviane and Sherman,
    NLP does indeed have powerful techniques for building rapport and helping people transform their belief system into a more resourceful one. Since our business is involved in bringing people solutions, NLP is a great tool to have in our toolbox.
    Marian Gurowicz invites you to read..Marketing Tip Tuesday: ZapierMy Profile

    1. Hi Marian,

      Yes, an NLP is also a way to seduce and attract people to your words, that’s why it works.

      Thanks for coming and nice meeting you.


  21. Hi Sherman and Sylviane,

    Thanks for this interesting post. I haven’t thought of using NLP strategies for writing content before. So, this post opened my eyes to how this could work.

    It reminds me of how best-selling authors keep their readers hooked. Using hooks and loops and anticipation, surprises and confirmations.

    Using words your readers use is a great tip. This is why I love readers comments because they often really say how they feel or what they’re thinking about topics. It’s a great strategy for getting attention-grabbing headline ideas.

    Thanks again, Sherman.

  22. Hey Tom,

    Yes, NLP is a great technique to incorporate into writing content.

    These strategies are just scratching the surface as to the different methods you can use. But they are a great start as to how you can be on the same level as your readers.

    Reading your readers comments is a great way to see their communication style and to see how you can adjust your communication towards theirs. This is a great instant rapport builder when you can notice this and take action! On top of that it’s a great way to incorporate into your headlines as you mentioned!

    Thanks for stopping by Tom! Have a good one!
    Sherman Smith invites you to read..9 Ways To Not Waste Your Time BloggingMy Profile

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