We’ve all heard it before: Content is king.
No matter how beautiful and functional your website is, if its content isn’t useful, informative, or engaging, your site visitors won’t be compelled to convert to customers or want to return to your site and recommend it to others.
But what if you’re not a great writer?
You may be a terrifically motivated entrepreneur with a creative mind, but when it comes to putting digital pen to paper, you’re not at the head of the class. Or, perhaps you are a good writer but simply don’t have the time to create top-notch content for your site, with all of the other things you have to do to keep your business moving forward in the run of a day.
Fortunately, there are content creators out there who will do the job for you. Here are 5 great reasons to hire a content writer for your website.
This seems obvious, but great writers produce great writing!
A content writer can generate well-crafted content to your specifications reliably. More than that, they can dedicate the time necessary to create regular content for your website or blog.
Content writers are deadline-driven. They are used to producing large volumes of content on a deadline, which means that you’ll have regular content uploaded to your site when you need it. Your competition already knows this; you should, too.
Regular Content Means More Site Traffic
When a content writer creates and uploads to your site regularly, Google’s antennas go up. It takes notice. Google’s crawlers will visit your site more often if you update your content regularly.
Content writers are trained to integrate strategically chosen keywords into your content so that the search engines notice your content. When that happens, potential customers can more easily find your site through a search engine search. A well-designed site is great, but it’s the search-engine-optimized content that will help Google and your potential site visitors find you – and keep coming back.
The Content of your Content
We’ve already said that regular, optimized content is important. And that’s true. But the actual content of your content is important, too.
Professional content writers know how to create content that is not only optimized for the search engines, but also that is interesting to read and that integrates a call to action into the content without being pushy.
Essentially, your site’s content should tell your site visitors about your company/products/services and then invite them to take your desired action, such as contacting you for more information, buying what you are selling (in the case of an e-commerce site) or signing up for a class you are offering, for example.
Great content will not only inform but motivate your site visitors to act.
More Time to Run your Business
You’re a business owner, not a professional content writer. If you were, you probably wouldn’t be reading this.
As a business owner, you have a million things to take care of every day. Why stress over creating great content and uploading it on a regular schedule when you could hire a content writer to do it for you?
When you leave the writing to the experts, your website can basically run on autopilot as far as you are concerned and you can focus your efforts and time on all of the other things you need to do to run your business.
No Need to Recruit an Employee
Many business owners attempt to save money on content creation by delegating the job to an existing employee. Unless that person is a trained SEO content creator, you’ll be taking time away from their regular duties to create your content for you, which could waste your company’s workflow and productivity.
Not only that, but there’s a good chance that content writing isn’t something that comes naturally to that employee, so the content could be sub-par. Instead, hire a content creator to do that specific job for you, and leave your employees to do the jobs for which they were hired.
Hiring a content creator will ensure that your content is current, relevant, well-written, optimized, and effective – exactly what it should be. That frees up you and your staff to do the jobs you are meant to do, leaving the content writing up to the experts.
Contributor Post at SylvianeNuccio.com