How to Create Captivating Business Blog Posts

 

captivating business blogging

How would you like to write captivating blog posts for your business blog?

While I could to it for you, if you’re looking to hire a writer, I’d love to help you with that if hiring a writer is not in your budget right now.

By the way, I’ve also created a free eCourse that is taking you through 7 steps to writing captivating blog posts for your business, and you can get it by putting your name and email at the end of this post or on the pop-up form.

In the meantime in this article, I’m going to give you an appetizer of what you’re going to get in my free eCourse if you choose to get it.

I created this Course for you to attain 3 very important goals with your blog posts:

1- Make your readers (potential clients) fall in love with your content.

2 – Connect with them, so they want to come back to your blog and buy from you.

3 – Set yourself apart from other businesses that don’t have the special touch when it comes to blogging.

All of that through your blog content.

 

How to Make your Potential Clients Fall in Love with your Content?

Let’s be honest, if you want to attract clients through your blog, you need to deliver great quality content.

And you’ll notice the word “great” here, which is better than good.

Almost anyone is capable of creating good enough content, but if you manage to create great content, you’ll have an advantage over your competitors out there.

The question you might ask is how do I create great content?

Well, the first thing you need to know is that you don’t have to write a 3,000-word article that you’ve researched for a week to be able to create great content.

If you want to do that, that’s fine, but that’s not the only way to create high-quality content.

Actually, in this post, I am not going to discuss blog post length or research at all, but other ways that will help you truly create great content.

So here we go…

Push the Emotional Buttons of your Reader

People run on emotions like cars run on gas.

Emotion is what makes us act and react. Emotion is even what makes us buy. Emotion is what makes us human, and thus as humans we respond to things that trigger our emotions.

So, the first element you need to add to your writing to make it great is simply by adding the emotional factor.

Now you’re asking what’s an emotional factor and how do I add it into my writing?

It’s simpler than you think.

You add the emotional factor into your writing by being you, being a human being with feelings and challenges like anyone else.

So, even if you are blogging for a big corporation’s blog, you won’t write like a robot or sounding like a textbook, even if you are obviously going to sound a little less personal than someone writing for their own little business.

There is a fine line here, but once you’ve gotten it, you can strike gold.

If people are reading a piece that truly sounds like it was written by a human being just like them, chances are that they will resonate with your content and respond more favorably to it.

Another thing that’s going to help you to add emotion to your writing is using emotional words.

 

Heal a Pain Point

Your potential clients are really not interested in what you do. Really, trust me, they’re not.

What interests them is what you can do for them. And what works best of all is when you can help them heal a paint point.

And if you can heal a specific one, you’re in for gold.

Let me give you an example here.

I started a brand new YouTube channel on February 18 of this year, so 3 months ago at the time this blog post is being published.

My channel as got some 30,000 views so far with over 350 subscribers. One of my videos has already some 8,000 views. My second most viewed video has some 3,000 views. 4 videos have over 2, 000 views, and 3 videos over 1,000 views. Even one of my videos in French has some 1,500 views while my channel is mostly English.

I have never promoted neither my channel nor any of those videos individually.

Yet, the rhythm is increasing, I can tell. My last video only 48 hours old is just over 500 views.

So what is this telling me?

My videos are discussing a very painful point for yet a rather small group of people, but that’s all it needs to be successful.

I am addressing a subject that people are starving for, even if it’s a rather small group of people.

You see there is something very important that you need to know if you don’t know it yet…

So, in order to create great content for your blog, that’s pretty much all you need to remember. You need to find out what is it that you’re healing, and pretty much always create your content on that basis.

 

Be Creative

A blog post doesn’t always have to be an article.  You can come up with creative ways to create content such as interviews with experts in your field, podcast, videos, or even customer’s success stories.

Many bloggers in the online marketing business are doing a lot of roundups where they ask few questions to several other bloggers about blogging, social media, marketing and so forth.

That content is not only useful for their readers, but it will be shared by many more individuals and thus become very popular.

You can take this model and apply it to your own business to come up with creative valuable content.

 

Basic Content Structure

While this blog post is not about basic writing structure, I feel that it’s worth mentioning it as there are still blog posts that are not following basic user-friendly rules.

  • Use an engaging and conversational writing style.
  • Use short sentences.
  • Use short paragraphs (avoid big block paragraphs my any means).
  • Use the word “you.”
  • Use emotion trigger words.
  • Do not use your business jargon words

For more info fill out this form and get my free eCourse…

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24 Comments

  • Stella Chiu says:

    Hi, Sylviane,

    Another excellence post about blogging.

    I have written down some points from this post for my future reference.

    When I look around, I see many bloggers using non essential sentences to increase the length of posts which may help the rating in SEO, but not for sell. The emotional words are the triggers for the clients to align with our messages and ultimately to buy from us. Thanks so much to remind us to provide the solutions to solve the clients problems is also part of the equation.

    Have a nice week ahead! will share!

    Stella Chiu
    Stella Chiu invites you to read..No Health/Wellness Program can be Completed without FastingMy Profile

    • Hi Stella,

      Frankly, I do not see the need to write too long posts, because almost nobody is going to read it all, so that’s a waste of my time.

      Now if the post is long because it needs to be that’s one thing, but if it’s just filler words for the sake of word count, that’s not good.

      The most important thing is to deliver what people want, which as I mentioned, is way more important than what they need (for them anyway).

      Thanks for coming by, and for sharing. Really appreciate it.

      ~Sylviane

  • Kim Willis says:

    Hi Sylviane,

    Great post

    The standout for me is this point:

    Push the Emotional Buttons of your Reader

    Most decisions are based on emotion, not logic. Even now as I watch the US presidential and the Australian electoral campaign it’s quite obvious that rational and logical thought is mostly missing. It’s about feelings, nothing more.

    So for those of us who make money by selling things, the same rules apply. Find the hot buttons and the pain buttons and press away, baby. Remind them of their pain, give them pain relief, and get ’em excited about future potential.

    The power of the written and spoken word – it can change the course of history.

    Thanks Sylviane

    Kim
    Kim Willis invites you to read..How to Use Authority Positioning to Give Your Competitors NightmaresMy Profile

    • Hi Kim,

      That’s it, here is the formula you’ve mentioned.

      1) Remind them of their pain.
      2) Give them pain relief.
      3) Promise them a better future.

      This is the whole sell recipe really. And yes, emotion is always stronger than logic.

      Thanks for your feedback and for coming.

      ~Sylviane

  • Donna MerrillTwitter: donna_tribe says:

    Hi Sylviane,

    Awesome advice for sure!

    I find that being conversational and always using the word ‘you’ is a basic rule of thumb when writing a blog post. That makes the reader comfortable. Then giving them that pain relief is what all readers want. Problem – Solution.

    Using short sentences and not going on and on is especially useful because many people do not read the entire post. Also as you mention above, use words that are universal. Don’t get into jargon that many people don’t know.

    Great advice!

    -Donna

  • Sherman SmithTwitter: shermanksmith75 says:

    Hey Sylviane,

    Using Emotional words is the bridge to connect you with your readers.

    Your readers have pain points, and if you can acknowledge that and convey some remedies that will alleviate them, then you’re heading in the right direction.

    Also doing roundups is a great way to help your readers. I did one about last year and I got a lot of great results. So it was definitely a win/win situation for all parties.

    Great advice Sylviane! Have a good one!
    Sherman Smith invites you to read..Conquering The Fear Of Publishing Your New Blog PostMy Profile

    • Hi Sherman,

      I remember you’ve written a great guest post on my blog about the importance of emotional words. Yes, round-ups work great as well to bring in traffic.

      Thank you for your feedback.

      ~Sylviane

  • Gaurav Verma says:

    Be creative and content structure is a very good point.

  • MarkTwitter: coach2coachguy says:

    Thanks for sharing another outstanding post Sylviane!

    And I can’t wait to study and learn from your seven step
    ecourse!

    That should definitely be enjoyable and extremely educational as well!

    Learning “how to” consistently push our target markets emotional buttons, is
    definitely an acquired skill!

    And since our target audience will always have plenty of potential pain points to heal, that should give us plenty of opportunities to practice!LOL!

    Or breath the smoke of our major competitors, as they swoop in to save the day!

    Thanks for sharing and expertly demonstrating several extremely practical points!

    I’ll definitely be sharing this one and I’m also definitely looking forward to studying and learning from your course!
    Mark invites you to read..Introducing The Sneaky Little Way Savvy Small Business Owners Gain And Keep Their Competitive Edge!Part TwoMy Profile

    • Hi Mark,

      Always a pleasure to see you here and thanks for opting for the eCourse. I hope you’ll enjoy it. And I’m also open for feedback if you feel that something is missing.

      As time goes on I feel more and more that I’ve gotten this thing down, and my increasing orders are confirming that as well.

      Thanks so much for coming by and have a great weekend!

      ~Sylviane

  • Sourav says:

    Hi, Sylviane
    Hope you’re doing well. Another outstanding post from your side. Thanks a lot. Every post of yours has lots of inner meaning, so does it have. Sometimes, it’s just refreshed your mind when you read such nice and healthy posts.
    Best regards and looking forward to more like this from you.

  • Tony says:

    It depends on the niche, from my point of views, before starting to write, I always do keyword research and find one or more target keyword to optimize within the article.

    After that, start to write, search for ideas from the web, grab ideas and make my own article. Insert a few questions to ask readers about the things I need to discuss in the article. Next, going to Pixabay or some other websites that are offering free copyright images, search two or three images to add to the article.

    That’s it.

  • Gaurav Singh says:

    Hello Sylviane,
    I was just surfing the web when i found his post. A well written and enhanced article. You really mentioned some good points here, though the whole content was good. It is true that, readers are more attached to those content which create a feeling of awe.That is what i always try to bring into my articles too.
    Thanks again.

  • Gaurav Singh says:

    and forgot to mention, hoping to see some posts on article enhancement in future.

  • vinayakprabu10 says:

    Hi Sylviane.

    Thanks for another extraordinary post.

    The flow of content is excellent to read and as you mentioned in the post. The post should be very creative.

    The points under basic content structure are been good.

    And its a fact that you mentioned under pushing the emotional buttons of the reader.

    thanks again for the valuable content.

  • honeysuppliers says:

    This post is very help full
    Provides great idea,tips and tricks for bloggers
    I am a experienced blogger but still above post was use full for me

  • Carl Martin says:

    Very nice post really informative to me as a new blogger there are lots of things which i like most first is push the emotional buttons reader and second is readers are really want what we can do for them and the last but not least is be creative while writing a new post. Thanks for sharing love this post.. 🙂

  • Hemant Kumar says:

    Hi Sylviane,
    Way cool! Some extremely valid points! I appreciate you writing this post about business blogging and also the rest of the site is also really good.
    Thank you 🙂

  • fawwad qureshi says:

    Thanks for sharing this relevant article, I’m beginner in blogging this really helps me to enhanced my blogging.

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