SylvianeNuccio.com http://www.sylvianenuccio.com Your Article Marketing Tutorial Blog Wed, 29 Jul 2015 12:28:07 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 How To Use Your Magical Mind To Eliminate The Unwanted From Your Life http://www.sylvianenuccio.com/how-to-use-your-magical-mind-to-eliminate-the-unwanted-from-your-life/ http://www.sylvianenuccio.com/how-to-use-your-magical-mind-to-eliminate-the-unwanted-from-your-life/#comments Wed, 29 Jul 2015 12:28:07 +0000 http://www.sylvianenuccio.com/?p=3453 Since I’ve been free to move about in Europe, from Scotland, Ireland, England to Spain, do you know what’s been the most joyful part...

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How to remove the unwanted from your life

Since I’ve been free to move about in Europe, from Scotland, Ireland, England to Spain, do you know what’s been the most joyful part of it all?

Now, you would think that what’s been the most wonderful part of all is the traveling part, right?

Having the fabulous privilege to visit all those majestic places and live at my own pace.

And it certainly is.

But do you know what the best of the best part of it all is?

Want to take a guess?

Well, let me not torture you any longer.

The best part of all this wonderful new life that is mine, it’s that I’ve removed the unwanted from my life.

Because, let me tell you a little secret here…

It is more powerful to remove what you don’t want, than to even add some cool stuff into your lifestyle.

That’s why as a coach, it’s more powerful for me to help people remove their unwanted baggage than to promise them the moon.

If you are a little confused, bear with me for a few minutes, and make sure you read the rest of this article. You’ll never bee confused again about that.

 

Always Choose the Path of Least Resistance

When I consult with a new client, the first thing I’m looking for is to find out what I call their pain point.

What is the part of their life that hurts them most?

Why do I do that?

Because I know that it’s more important to remove people’s pain point than to promise them the moon.

The reason why this is so it’s because no matter what you may add to your life, as long as something is bringing you down, you’ll never truly be happy and whole.

The best example I can think of is some of the rich and famous people out there. They may have fame, money and all the relationships they want, but yet again, they often use drug because they are overall  unhappy in life.

If they are still not content while having everything that you might think could make YOU happy, it’s because they still have a pain point.

They may still have something that is bringing them down somehow. So no matter what they add on to their life, no matter how wealthy, popular and surrounded by a full entourage they may become, that doesn’t necessarily remove their pain point.

That’s why as a coach, I’m trained to spot your pain point – or paint points – rather than just telling you to go do something that will just be adding superficial joy.

 

How Removing my Own Pain Point was Liberating

In my very own case, my huge pain point was my job.

As I’m walking around beautiful countries, traveling by plane or by train, hiking on a beautiful loch mountains in Scotland, walking in a charming pub street in Ireland, crossing a field of sheep and cows in England, or laying on hot beach in Spain; do you know what makes me smile most while I’m doing all that?

What makes me happiest inside. What makes me giggle at times or even shout out loud in pure bliss, it’s not what you might think.

Now, is that not wonderful what I’m living right now?

Of course it is. It’s above and beyond wonderful, actually.

But what I’ve noticed deep down inside, is that the best part of it all, is that I’ve removed my pain point.

I quit my job which I had started to really hate.

It wasn’t even one of those tough or stressful jobs, but you don’t have to be in a tough or stressful job to hate it. Now, do  you?

Now, I know that “hate” is a very strong word, and I always help my clients to see the strength of that word and try to remove it from their vocabulary as much as possible.

But when you realize that whatever that pain point of yours is making you using the word “hate” that’s when you know that you have to remove such pain point as soon as possible.

Every single day, as the thought of me having left that job crosses my mind from the very moment I open my eyes in the morning, I feel full of joy, because that thorn has been removed from my flesh.

So…

 

What is Your Pain Point?

Or do you have one?

The truth is most people have one such thorn, and at times more than one.

I had more than one myself too, but the other ones are of a very different kind and the subject of a whole different topic.

But what about you?

Why don’t you take a few minutes, right after you finish reading this article and listened to the video, to try to find out what that pain point of yours is?

Maybe it’s obvious, maybe it’s not, but only you can truly know.

Either way it’s so very important for you to remove it, because what I’m talking about here creates something that you don’t want in your life at all.

 

Why a Pain Point Creates Resistance?

You create resistance in your world, in your universe, in your everyday life, every time you feel a block. Every time you have negative thoughts about something, you create resistance, and resistance is the antidote to allowing.

Actually, if you are wanting something in our life right now, and hopefully doing some of the things that I’m teaching through this blog week after week.

If you are trying to attract a better life, but yet that thing you want is not showing up, it’s probably because of the resistance you are creating.

Resistance can be tricky to spot.

Even me with the sizable conscious knowledge that I have about the law of attraction and all that good stuff, I had not fully realized how much that stupid job of mine was creating a resistance in my life that prevented me to move forward faster.

What about you?

Can you look around your life and find that point of resistance?

Just so you know, I can also help you with finding it, by the way, but in the meantime, let me give you some insights as far as how you can use that magical mind of yours to remove the unwanted in your life.

To remove that pain point that’s pretty much spoiling everything else.

 

Using your Mind to Help you Remove the Unwanted

First off, let me remind you that I’ve just published a new book now available on Smashwords that will take you by the hand with a step by step tutorial, showing you exactly that.

But for the time being, let me give you some quick tips to help you spot the unwanted in your life.

Your mind is a marvelous thing, and you can use it in this particular case for two things…

1- Finding out what you really don’t want in your life right now.

2- To move you closer to be able to remove it.

When I was at that job that I hated, what helped me not to totally lose my mind or become depressed, was that I knew that I was working my way out in my mind.

All I had to do is be patient – very patient I might add – but I knew that I was working on leaving from the inside out.

How do you work anything from the inside out?

By being where you want to be in your mind first.

An inside job, as I call it, is totally different than taking physical actions. It’s something that no one around you will even be aware of, but it’s very powerful.

So what is it?

It’s a combination of meditation, visualization, and energy work.

It can include, tapping, positive affirmations, reading and listening to personal development materials, as well as getting in a routine where you take some type of actions to work on both your conscious and subconscious mind.

I’ve written dozens upon dozens of posts on this blog about each specific topic, and I would encourage you to go back to each one of them highlighted here, and learn more about these topics.

The more you learn about them, the more you can start the process of removing the unwanted things from your life.

You could start by checking my book which will give you the steps that you need to do that. You can get it today at the price of a cup of coffee.

Whatever you decide, please, leave your comments and inputs below. I’ll be sure to answer any questions you may have.

 

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Why Writing An eBook Will Boost Your Business http://www.sylvianenuccio.com/writing-ebook-to-boost-business/ http://www.sylvianenuccio.com/writing-ebook-to-boost-business/#comments Mon, 27 Jul 2015 12:32:40 +0000 http://www.sylvianenuccio.com/?p=3449 Do you own a business? Are you selling a service or product, either physical or digital? If you can answer yes to any of...

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Writing eBook for boosting business

Do you own a business?

Are you selling a service or product, either physical or digital?

If you can answer yes to any of these questions, then you should be writing an eBook for your clientele that both help promote  yourself as an expert, and give a boost to your business.

There are many different ways to promote yours business online these days, from simple images, videos, blog posts, press releases, and other webinars… you name it!

But one advantageous way to promote your business is to write an eBook and make it available to your target market.

EBooks are easy to write, they don’t require much technical knowledge at all, and they don’t have to be a hundred page project either.

A good eBook with just 30-50 pages is a good start, and it’s plenty enough to deliver some valuable information that can make you and your business very popular.

So, if that sounds like something you would want to do, let’s cut to the chest and see why you should write an eBook and how to go about it.

But most of all, why this is going to be so beneficial for the boost of your business.

So, read on…

 

4 Questions you Need to Ask Yourself Before you Start

Once you’ve decided that you want to write an eBook to promote your business, there are 4 main questions that you need to ask yourself to make sure that you will start the right way.

Those questions are…

Let’s decipher each of those points to help you build the foundations for your book, so by the time you’re done with this article you will  have all the information you need to start writing or hire someone (such as myself) to do a the work for you.

 

Who is your Target Audience?

Your target audience is your ideal customer.

It’s the person that is looking for the type of information, product, or service that you have.

It’s also the person that lands on your blog through search engines or social media, because they are searching for something at the very least similar to what you have, or at best, exactly what you have.

If you know your audience well, you should know what they want by now, and you can deliver it to them through an eBook.

If you are not too sure what your audience wants or even who is it yet, maybe you should do a survey and see what results you’re getting in response to it.

If you have an established business, however, you definitely should know who your audience is by now, and what they want.

No matter what you decide to write about in your eBook, just remember an important detail though, which is that what you think your market want it’s not always what they truly want.

If you want to learn more about that, I suggest that you read my previous post which discusses this matter in more details.

 

What Specific Topic do you Want to Write About?

I am sure that there are several different facets to your product or service, but before you start writing your eBook, you need to pick one and stick to it.

Actually, your eBook doesn’t even have to be about one of your business facets, it could be about your customer service, or something related to your business.

Either way, one topic per eBook is plenty enough and it’s way more beneficial for both you and your readers, because:

1) It leaves room for you to write more eBooks in the future.

2) It won’t confuse your readers.

Once you’ve opted for a specific topic to write about in your eBook, you should start by writing an outline as it will keep your writing structured, and help you not to deviate from your topic.

For more details about outlining your eBook make sure you check this post.

 

Who is Going to Write your eBook?

Only you can decide if you are going to write your eBook yourself, or if you are going to hire someone to do it for you, but  could maybe help you make that decision right here by asking you a few vital questions.

  • Do you have writing skills?
  • Do you have the time that you need to put in the project?
  • Do you have the time to edit your work?
  • Do you know how to actually create the final product that people will receive and download on their computer?
  • Do you have the money to hire someone to do all that work for you?

I am sure that after answering these questions you will know if whether or not you will want to write your eBook yourself or hire someone to do it for you.

But here is yet another important question you need to answer.

 

Is your eBook Going to be Free or Not?

I guess that the answer to this question will depend on the 2 main things.

  • Is it your first eBook?
  • What type of information you are delivering?

Why such questions are important?

If it’s your first eBook, you should definitely considering giving it away for free.

Why?

Well, because if you’ve never written an eBook before, you may never have given something for free as a thank you to your audience, and that’s something you should really consider as soon as possible.

Having a free downloadable item that you can give to your potential customer in exchange for their name and email, for example, is most definitely something that you need to consider for your business.

No matter what business you’re in.

The best way to do this is to have a blog, of course, and create an opt-in form on your blog where people can just sign up for your free eBook.

Now, if you feel that the information in your eBook is of extreme value, and that you are giving away some information that’s pretty much  exclusive, or yet again, that you want to put it in the hands of fewer super targeted people… whatever good reasons you may have, then you could choose to sell your eBook.

It’s really up to you, what you decide, but if you follow my advice I’m sure it can guide you in the right direction.

 

Why Writing an eBook is Beneficial for my Business?

Aren’t they enough eBooks out there?

Do I really need to create yet another?

Of course there are tons of eBooks out there, and probably some in your own niche, but that is not a reason why you shouldn’t have your own, because no matter what the competition is, you are still unique.

Not only you are unique, but you could use your eBook as an advantageous way to show your market how unique you are and what you are bringing to the table.

There isn’t any doubt that the business world is a crowded one nowadays. There are more businesses and business owners today than ever before in history, but let’s not that stop you to use the wonderful tools at your dispostion to create some interest in what you do, and attract more customers to your business.

Writing an eBook to boost your business can definitely help you create an interest, and become a wonderful tool to generate more income.

If you don’t know the first thing about creating an eBook, remember that I can do it for you.

If you want more tips about creating great content for your business, make you fill out the form below.

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I write in such a way that your potential customers will fall in love with your business.

Would you like some advice about blogging for better business? Get it here!

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How To Transform Your Life In 14 Days http://www.sylvianenuccio.com/how-to-transform-your-life-in-14-days/ http://www.sylvianenuccio.com/how-to-transform-your-life-in-14-days/#comments Wed, 22 Jul 2015 09:03:46 +0000 http://www.sylvianenuccio.com/?p=3445 Do you feel that this headline is exaggerated? Are you saying, no way, you can’t transform your life in just 14 days. Well, if...

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How to Transform your Life in 14 Days

Do you feel that this headline is exaggerated?

Are you saying, no way, you can’t transform your life in just 14 days.

Well, if you think that way, think again.

How many people have seen their life changed in just a matter of minutes or even seconds?

It’s interesting that we live in a society that raises us to believe that life can be changed in seconds when it comes to negative things, but we don’t believe that things can change for the better quickly, when it comes to positive things.

The truth of the matter is that, yes, if you transform your thoughts, starting NOW, and when you do, your life will start changing as well. It might not be instantly obvious in your present experience that we call “reality” but you can be sure that it will be on it’s way.

And just for the record, yes, even good things can happen fast.

Why?

Because what causes your reality is your thought pattern

 


You can read my interview on Smashwords here.

My Book How to Transform your Life in 14 Days is Out

I’m sure you’ve guessed it by now, this is the title of my new book, and it’s now available on Smashwords.

This is not just a guide book, but a guide book with steps that I’ve applied to myself to change my life entirely.

My life didn’t change instantly, mostly because in my case I had to learn the hard way.  I didn’t find a step by step instruction. I learned bit by bit.

That’s why I wanted to gather what I know in a short book that everyone would be able to afford and access to.

In the book I mentioned some things that have happened to me and which I’ve never mentioned in any blog posts, because I felt that I would keep those things to help people who would make the extra effort to access this information.

Instead of writing much today, I’ve made a video with some of the pictures I took during my fantastic European tour, while I’m telling you a bit more there.

So sit down and relax as you listen and watch.

Enjoy the book if you decide to get it. And if you do, please, give me some feedback.

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Why You Should Never Write For Your Blog But For Your Readers http://www.sylvianenuccio.com/never-wr-write-for-blog-but-for-readers/ http://www.sylvianenuccio.com/never-wr-write-for-blog-but-for-readers/#comments Mon, 20 Jul 2015 11:53:15 +0000 http://www.sylvianenuccio.com/?p=3443 It used to be a time when writing for your blog was enough, but those days are over. Is that a shocking statement to...

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Writing for your readers

It used to be a time when writing for your blog was enough, but those days are over.

Is that a shocking statement to you?

Are you still writing for your blog?

Is there any other way to write to start with?

Well, yes.

In the past people would often write low value content to fill up the blank space on their blog page. As long as they made sure that it was filled with the right keywords, Google and other search engines would actually rank such content.

Yes, believe it or not, Google would rank such useless content, back then.

I used to write some of those articles, both for me and my clients, because that’s what we used to do back then. Internet marketing was still in its infancy, so to speak, and those things used to be OK and worked.

Today, however, times have changed, and not only you can’t write useless content overloaded with keywords anymore, neither for search engines, nor for readers, but you can’t just be writing for your blog either.

No.

Nowadays you need to be very specific on each of your posts, and you need to be writing with a purpose which is of course, your readers needs and wants.

But it goes even beyond that. You need to be writing with your reader/potential customer’s specific need in mind. One at the time.

Those specific needs and wants will always spring from the 4 basic needs that people have.

Let’s see what they are.

 

4 Basic Needs that you Must Address for Successful Results

If all you did was writing for your blog, you would be missing out on the most important thing.

Do you know what that it?

You would be missing out on the very purpose of your writing, which is to fill a need for your reader.

There are four basic areas that will provide you with all the material and ideas you will ever need to write great blog posts that will attract traffic to your blog, and convert into customers.

They are:

  • Their desires
  • Their goals
  • Their fears
  • Their frustrations

No matter what your business is about, and no matter what you are selling, you need to define what desires, goals, fears and frustrations your product or service is going to help your potential customer with.

One thing is certain is that if you fail to get that, and all you do is keep writing about your product or service’s features, you are going to be boring to your reader and potential customer, and you are going to fail to attract them.

What’s going to happen is that they will skip you by and find that one business owner, that one blogger that does the same thing you do, but who has found a way to talk to people in a language that speaks to them by writing with one of those four fundamental concerns in mind.

 

Exploit the Desires of you Readers to Improve you Content Quality

What does it mean to exploit the desires of your reader/market?

First, let’s see what are some of the synonyms of the word “exploit.”

Exploit means, to utilize, to harness, to capitalize on and to tap into.

So when you exploit the desires of you target market (your reader/your potential customer) you can utilize, harness, capitalize on or tap into such desires to create content that attract and seduce them, because it will fill a strong need called desire.

For example, desires of your readers can be:

  • Making more money
  • Become a better parent
  • Be better spouse
  • Landing more customers
  • Better caring for their pets
  • Improving their life
  • Improving their relationships
  • Finding the perfect partner
  • Quitting their job
  • Starting their own business
  • Traveling the world. Etc…

Those are only a handful of desire examples that people have, there are thousands more out there.

Before you start writing content for your own specific business blog, you need to make a list of at least 20 main desires that your target market has.

The longer your list, the better.

Take your time building your list over days, weeks or even months. Just add to your list as you come up with ideas.

Think about it and write them down somewhere you have access to every time you need to write a new blog post.

If you need help creating your market needs list, you can contact me HERE. I provide such service for my clients.

 

Show your Readers that you can be a Major Influence in Helping them Reaching their Goals

A goal is that link between your reader and their achieved desire.

For example, if you belong to my own target market, something that you may want is to write attractive blog posts to get more customers. This is your goal, in order to achieve your big desire which is getting more customers to have a successful business, and make more money.

Goals are less attractive, in way, than desires are, because goals are a “process” that one needs to go through in order to get to the desired result.

But if you have good enough writing skills, you could show your readers that you can provide them help to achieve the goals that will lead to what they really want.

For example, goals that your readers may have could be:

  • Losing weight to achieve the desire of (being skinny, attractive and healthy).
  • Getting eye laser surgery to achieve the desire of (seeing without glasses).
  • Purchasing a Kindle to achieve the desire of (reading tons of book easily).
  • Building a custom kitchen to achieve the desire of (cooking in a wonderful spacious and beautiful environment).
  • Write a book to achieve the desire of (achievement, and promote themselves as an expert).
  • Having a website to achieve the desire of (introducing themselves to their market in a professional manner, and attracting more customers that way).

Making more Money, can be both a desire and a goal, since money is not an end, but a means to an end, so when writing about the topic of money, both discussions would fit in such case.

I’ve chosen very different goal examples here, to show you that not only there are many different niche goals out there, but how this can apply to you as a business owner and blogger, no matter what you are selling.

Here again, write down a list of goals that your potential customer may have, and you will always be writing content that rocks.

 

Appease your Readers Fears

Fear is the most common aspect that either prevents people to do something or make them fail.

Once you’ve understood what the fears of your readers are you can better address them, and help them understand that such fear is really just a thought that most likely exist only in their head.

Some fears that your reader may have sound like this in their head:

  • How should I handle my new clients?
  • What if I’m not prepared?
  • What if I get robbed?
  • What if I came out of surgery with problems?
  • What if I found myself alone?
  • What if I can’t measure up to this new job?
  • What if traveling alone was dangerous?
  • What if my order was not delivered?
  • What if I were a bad parent?
  • What if I failed at blogging?
  • What if I didn’t know what to write about?
  • What if I didn’t know how to use social media platforms?
  • What if people could tell that I don’t know what I’m doing in my blog?

…etc…

Here again, make a list of all the fears you can think of that specifically relates to your customers.

Create content that can appease such fears, and your blog post will be very successful and a sure ticket to your popularity with you market.

 

Show your Readers the Way to Eliminate their Frustrations

Frustrations happen when you feel that you’ve been doing everything you were told, or know how, but still things are not happening the way you want them to be.

There are thousands of frustrations that anyone on any market has, so no matter what business you’re in, your readers are bound to have some of them.

Here is a short list of frustrations they may have.

  • Lack of traffic to their site
  • Lack of new customers
  • Lack of referrals from present customers
  • Lack of time to improve… in whatever area they need to improve
  • Lack of skills
  • Lack of tools
  • Lack of money
  • Lack of ideas
  • Lack of connections
  • Lack of resources
  • Lack of knowledge
  • Lack of self-confidence… etc…

In the same way you’ve made a list of your market’s desires, goals and fears, make a list of their frustrations as it relates to your specific business, and write content that will help them appease such frustrations.

Helping your potential customer with his or her frustrations may be the strongest point, the strongest subject matter, where you could show them some sympathy and offer them help as well as being regarded as an expert, while using your writing skills and gently leading them to your product or service.

At the end of the day…

Remember, people don’t want a drill, they want a hole.

What they want might not be what you think they want.

This is why by making these four lists of your market’s desires, goals, fears, and frustrations you can start to better understand where they’re coming from, and be better able to speak to them in a way that will seduce and attract them.

In the process you will be better able to get more traffic, more shares on social media, more attention and more customers at the end of the road.

Your Turn…

So, what do you think? Any feedback, or questions you may have are welcome.

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I write in such a way that your potential customers will fall in love with your business.

Would you like some advice about blogging for better business? Get it here!

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America Versus Europe The Main Differences You Need To Know http://www.sylvianenuccio.com/america-versus-europe-the-main-differences-you-need-to-know/ http://www.sylvianenuccio.com/america-versus-europe-the-main-differences-you-need-to-know/#comments Fri, 17 Jul 2015 11:37:56 +0000 http://www.sylvianenuccio.com/?p=3434   My mother used to tell me at times “with you it’s either nothing or everything” it’s still true to this day, I feel....

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Differences between America and Europe

My mother used to tell me at times “with you it’s either nothing or everything” it’s still true to this day, I feel.

I’ve spent the better part of the last decade stuck in North Carolina, USA, but I’ve already made up for it in just these past eight weeks traveling across Europe.

I’ve been on 10 flights and about 30 trains since May 14, and it’s now July 16 as I’m writing this. Yes, that’s eight weeks of traveling up and down Western Europe, which I’m learning to rediscover.

I’ve spent almost half of my life in Europe and the other half in the United States. So, that makes me qualified to write this article, especially after coming back to Europe for a 13 month adventure.

I wish I had had the time to write more about my travels until now, but time has been short and busy. I’ve been to Scotland, Ireland, England, Spain, and now England again in just eight weeks, and while doing so I even wrote for my own blog as well as for clients, so my travel journey writings took a back row.

However, today I wanted to educate both Americans and Europeans about these two continents that I have experienced pretty well, and inform you about what to expect on either side, as far as day to day life is concerned.

Since this blog is mostly read in the US, the info is going to be more about Europe, but it will also give you information about the US if you are in Europe.

After years of being a bit stuck in the US for one reason or another, I thought that it was time for me to revisit my continent of origin. Yes, to go back to Europe and enjoy it in a way I haven’t had before, even while living in France.

When in the US people ask me about Europe, and here (in Europe) people ask me about the US. While I meet some people who have been there, I also meet many who haven’t been to the United States and they are always wondering what it’s like to live there.

So, what are the differences between the United States and Europe, and what traveling from Scotland to Spain today has taught me all over again?

If you would like to know and  be better prepared for you upcoming trip, keep reading.

Differences between America and Europe

Skipton, England

 

The Gap between Capitalism and Socialism

When you travel from The US to Europe or vice-versa it’s not like going to a modern country to a third world country. I’m sure you know that much, even if you live in the US side of the game.

So the differences will never be obvious at first site. When you travel from the US to Europe you will start noticing more subtle differences as you go in and start living your day to day life.

The most obvious differences you’ll notice are often the result of one main thing, which is that America is a capitalist country, while Europe is more of a socialist continent.

What does this mean?

Well, mainly it means that if you are wealthy, you might be better off living in the States, but if you’re not, you’re better off living in Europe.

For example, if you are a business owner, you will definitely enjoy the capitalism system of the US and pay less tax. But if you’re an employee, Europe will give you more rights and privileges than you’ll ever get in the United States.

That’s why the middle class lives better in Europe, for the most part. I’m not just saying that, I’ve seen it with my own eyes.

In Europe the wealthy complain of paying too much tax, and employers have to follow strict rules and regulations that benefit their employees, whether they like it or not.

This can have pros and cons effects, because no government is perfect.

This is the main difference between Europe and America, and the reason why I started with this very important fact that separate America and Europe is that the capitalism spirit versus the socialism spirit affects other subtle areas of life.

Let’s see how…

Differences between America and Europe

Alicante, Spain

Time is Money

If you live in the US, I know you’ve heard and probably used the term, time is money. And gosh is that obvious in almost everything in America.

However, one thing that you’ll notice in Europe is that “time is not necessarily money” here. Time is this living window that we have to try to enjoy life as much as we can. This is very obvious in Western Europe. No doubt.

Sure, it’s not easy to enjoy anything if you don’t have money, granted, but you can’t enjoy life either when all you’re thinking about is making your next dollar, pound or euro. Because while doing so, you’re also dying.

This fundamental difference between the two continents shows its face in the way people live their day to day life.

Here are some examples…

Differences between America and Europe

Dublin, Ireland

 

Dining Out

I don’t know about you, but the first time I ate in a restaurant in the States I felt rushed.

As I’m sitting in restaurants in Europe, I still experience this huge difference today.

Here is what I experienced…

Arriving in the Restaurant

In the States you sit at a table and menus are given to you instantly.

In Europe you sit at a table and menus are given to you most of the time, and at times you may have to ask for them. No one seems to be in any kind of a hurry.

For them it’s a given that you’ve gotten here to eat, but it doesn’t mean that you want to rush in to read the menu. You may want to settle down first.

Once you’ve ordered, however, you can expect your food to get to you as fast as you would in the US.

In the States, you’ll have a waiter introducing himself or herself and giving you their name while emphasizing the fact that they’ll be your waiter for the evening.

In Europe anywhere from Scotland to Spain, the waiter will not introduce himself or herself to you. They will say hello and welcome, but you’ll never know their name, and they will not tell you that “they’ll be your waiter for the evening.”

As I sat in a restaurant with two British couples in Wilmslow, England one of the ladies who’s been in the US several times warned me; “here waiters don’t introduce themselves saying hi my name is blabla… like they do in America.”

I reassured her not to worry as I knew that, indeed.

Even though she knew that I’m not originally from the US, she also knew that I’ve spent long enough time there to maybe have forgotten.

During your Meal

In America, you have a waiter that comes by your table regularly asking you if “everything is OK” but here in Europe that would be considered rude to interrupt a party every so often to ask them if they’re OK.

So, no such thing here.

If you need something you’ll have to ask for it. Once they served you your food, they won’t come back again, until you’ve finished your plate, so they can remove it and bring you the next course.

There is less of a desperation to  please you in European restaurants, I would say.

Portions and Beverages

Now remember that everything is big in America, the country and often time the people. One of the reasons people are big is because of the quantity of food they eat.

Yes, that’s as simple as that.

In Europe while people love to eat (and drink), they also eat less, thus the portions are smaller.

Expect to get a much smaller portion in a restaurant in Europe.

As a matter of fact, if you are used to those over-sized restaurant portions in the US, you’ll be in for a shock in Europe.

Now did I ever feel still hungry after a meal in a restaurant in Europe?

No.

Not at all.

What happens is that I eat it all and don’t have to ask for a doggy bag to take home.

Another reason why portions are smaller is that European hate waste. Food and energy is much, much more valued here than it is in the US where people tend to live like there is no tomorrow.

Enough food so that you can eat almost two meals on it is considered waste here.

Even water is precious in Europe, and unless you ask for it, they won’t bring you water in restaurants. What’s more is that it’s not free either. You pay for your water here.

So beware.

Differences between America and Europe

Edinburgh, Scotland

Bill (Check) Time

In the US, at times you may barely have the time to finish your meal before the waiter comes asking you if you need anything else. And once you say no, they’ll bring you the bill soon after that.

In Europe, because they don’t necessarily consider that “time is money” as much, you can sit there for hours, and no one will bother you with the bill (or check should I say here).

Basically, you won’t see it coming unless you ask for it.

Again, here it’s considered rude for the waiter to ask you if you want the bill, as it would be a sign that they want you out.

You will never feel rushed out of your table in a restaurant or café in Europe. You can sit and relax all day or all evening long.

Once you sat at a table and to pay for your food and beverages, you own it, and it’s up to you when you decide to leave it.

So, yes, you may have to pay a couple of Pounds or Euros for you water, while it’s free in the US, but you own your table for an indefinite amount of time. AND tips are just pocket change here. It’s not the waiter’s salary.

But in the end, restaurants are not losing anything, because people will still leave their table in a rather reasonable amount of time anyways.

But even if they stayed 4 or 5 hours at a table, it shows that the restaurant is busy and it’s good for business. So it’s still a win-win situation.

There are rarely ever any line for restaurants in Europe for two reasons.

  1. More people eat at home.
  2. There are so many restaurants.
Differences between America and Europe

Liverpool, England

 

Energy Waste Versus Saving

Saying that Europe is more in tune with energy saving than the US is an understatement.

While living in the States I often wondered how businesses and even regular people were able to waste so much energy and money in air conditioning, for example.  I see that it’s certainly not the case in Europe.

Granted, the UK doesn’t need air conditioning, but places like Spain where I was this past week or even France, do need air conditioning in the summer.

However, the way they use is totally different.

In the US on any typical summer day (for the most parts) where the temperature may come up to 95-100’s (35-40’s Celsius) outside, it’s not uncommon to come inside a store where it’s basically freezing.

This is because if it’s let’s say 95 degrees (35 C) outside, which is very hot but also very common in southern US in the summer, they set the indoor temperatures at something like 68-70 degrees (22-22 C).

On top of being way too low, since 68-70 F air conditioned feels way cooler than 68-70 F from outdoor temperatures, what does your body feel when it goes from 95 to 68-70 degrees?

It feels very cold, and more often than not you will need to add another layer of clothing like a long sleeve sweater to be comfortable.

This stupidity is out of the picture in Europe.

Where it’s hot in the summer in Europe, the AC is set to make you feel more comfortable, not to force you to put on an extra sweater that you didn’t need outdoors to start with.

Air conditioning cost both energy and money, and Europe doesn’t like to waste either, thus the AC is made to feel you better at a reasonable level.

As I was explaining how air conditioning works in the US to an English man, he told me, “well, America is a country of extremes and they can’t seem to like it any other way.” I think he’s right. The air is conditioned to the extreme in the summer in America. I’ve always thought that, and my trip in Europe just confirms it even more.

In some hotels in Spain, you have to pay extra if you want more cool air. If you don’t want to pay, you have to do with what they give you which is about 10-12 degrees cooler than outdoors, which totally works for me, and everybody else there.

Differences between America and Europe

Manchester, England

Why you should Come to Europe

For one thing, you should come to Europe because it’s one of the most beautiful places on earth, but also because you will learn other ways of life.

You will learn more about the value of food and energy savings.

You will learn to slow down and take the time to enjoy things.

After 20 years in the United States I was really missing Europe for some of such reasons.

Some people had told me that I was going to notice some changes, but I actually didn’t really.

The same way that America hasn’t changed in just 20 years, neither did Europe.

The main features are there to stay for a long time, good or bad.

Some things you’re going to like in Europe, and some things you won’t, but you will never know unless you come.

 

Your turn…

Before you leave my blog, make sure you leave your input.

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I write in such a way that your potential customers will fall in love with your business.

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6 Things That Can Destroy Your SEO Strategy http://www.sylvianenuccio.com/seomistakes/ http://www.sylvianenuccio.com/seomistakes/#comments Sun, 05 Jul 2015 09:56:59 +0000 http://www.sylvianenuccio.com/?p=3429 I know this is not the second Monday of the Month, but as I’ll be traveling to Spain this week I thought it was...

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6 SEO Mistakes

I know this is not the second Monday of the Month, but as I’ll be traveling to Spain this week I thought it was the perfect time to have a guest featured on my blog today.

Here is a guest post by Nisha Pandey about the mistakes that you should be avoiding with your SEO strategy. Be sure to check what they are.

Take it away, Nisha…

You have an SEO strategy in place and you think that you have all the elements to help you succeed. But is it actually so? Search engine algorithms are always changing and you can no longer continue using the same old methods to rank high. What worked a few months ago may in fact adversely affect your SEO if you used it today. That added to the fact that there’re so many things that you might not be doing when running an SEO campaign.

In this guide I will list 6 such strategies that are destroying your SEO, either because you are following them or because you are not following them.

Poor Keyword Research or No Keyword Research

Proper keyword research involves checking out all the monthly searches for each relevant keyword and using these keywords in your content while ensuring that the keyword density is ‘healthy.’ I often come across people asking me if keyword optimization is ‘dead.’ But I say that keyword research and optimization is the most important step in your on-page SEO strategy. When done the right way, it can bring you lots of benefits.

On the other hand if you don’t do keyword research (proper keyword research), I would say that it’s not worth wasting your time on SEO. You are going to miss out big on your SEO strategy and lose big in rankings.

This may come as a surprise to many but I say that Google still requires proper keywords to be able to determine what results should be displayed. The Google Keyword Planner is one of the best tools you could be using to perform your research.

Keyword Stuffing

While keyword research and use of keywords in the right density is extremely important to SEO, going overboard with keyword density could just kill all your SEO efforts and place you under Google scanner.

Search engine crawlers used to like this several years ago. A few years ago people were churning out hundreds of thousands of articles every day and these articles were nothing more than jumbled bunch of words with keywords stuffed through them in high density. And the bad thing was that they used to get through it without any difficulty and ranked high on search engines.

You can’t spin content nowadays and load your jumbled content with keyword density of more than 3% and get away with it. Google is going to penalize your site!

Keyword density has become so advanced and challenging that you have to be perfect about using them well. Not only has the keyword density to be minimal, it has to be perfect. The keywords should be placed technically and naturally and they should be perfect. It is no longer about using the same keyword in all the places – use synonyms and variations, but keep the density low. Using 1.5-2% keyword density isn’t ‘unhealthy.’

Here are some more tips for proper keyword usage:

  • Make minimum use of long-tail keywords – While they are important, the long tail keywords should be used minimally. A few instances here and there will be more than enough. So if you are using the main term 4 times in a 500-word article, don’t use the long-tail versions more than 3 times. Use them more and you stand a good chance of being penalized.
  • Use related keywords – Google keeps changing the terms of use of LSI keywords. Whatever it may be currently, the use of related keywords will help you avoid keyword stuffing and improve your SEO.

 

Use of Duplicate Content

If you think that posting already existing content to your blog or site is going to help drive traffic, you are wrong.

If you do this, you are doing more harm than good to your blog.

Your page is either going to be banned or else it will fall drastically in its rankings. When I say duplicate content, I also refer to ‘rewritten’ content. It is an easy strategy for most new writers to churn out content faster.

Personally I think creating fresh and informative content is far more interesting and involving than copying and rewriting existing content from the web. Its more time consuming but the ‘mileage’ is unmatched in terms of visibility and feedback. Your target audience will most likely have visited your competitor sites, and if they view copied or rewritten information with same content, they are less likely to trust you.

There are some more valuable points about duplicate content in this post by Joel Cordle.

High Quantity of Links

A few years ago, we could have driven as many backlinks as possible to our site and pushed up our search engine rankings. If you do this today, you are simply asking for trouble.

More backlinks don’t mean better SEO. There are hundreds of websites that claim to offer highly targeted backlinks – they will sell you hundreds of backlinks for dirt cheap prices. I would say paid links are the easiest road to derail your SEO strategy. There are SEO companies that will promise you that they can build dozens of links within a few weeks, all pointing to your pages, but rather than doing any good, this strategy is going to harm you.

Today you should get links only after evaluating the relevance and authority of the site. If the link doesn’t meet these two conditions, you are just wasting your time and ranking. It requires just a few high-authority and relevant links to do the magic for you.

At a time when more and more webmasters are busy removing the irrelevant backlinks they were served with in the past, you shouldn’t consider backlinking in terms of quantity.

It’s all about quality and you don’t need many links.

Writing for the Search Engines

Google doesn’t want you to write for its crawlers. It wants you to write for its searchers.

Don’t write your content for search engines, but write in a way that pleases your target audience.

The format should be easy to read and navigate – it should be written in a way that readers can also skim through it in an instant to get a grasp of what you are trying to say. Today if you want to please Google and other search engines, you can begin by pleasing your readers. If it’s not good for the readers, neither will it be good for search engines.

Not Optimizing for Mobile

There are many reasons why people will entirely ignore mobile optimization.

Many think that they don’t have many searchers from mobile devices and others simply ignore those devices because “they never mattered before and will not matter in the future.

The fact that smartphone traffic has already outgrown desktop search is reason enough for optimizing for the mobile. Many businesses are already generating up to 40% of their sales from mobile, many even more than 50%.

So if you are not optimizing your site for smartphones and tablets, you are missing out big.

You can find more information on mobile optimization in this post by Gaurav Sharma.

In Conclusion

These are some of the biggest mistakes that I have seen when people try to optimize their content for search engines.

So I would say that instead of optimizing for the bots, you should rather optimize for the readers.

Deliver value in everything – from the content to the format to the links, and search engines will become generous to you!

Please, leave your comments below.

 

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How I Landed A free Apartment In London For 2 Weeks http://www.sylvianenuccio.com/how-i-landed-a-free-apartment-in-london-for-2-weeks/ http://www.sylvianenuccio.com/how-i-landed-a-free-apartment-in-london-for-2-weeks/#comments Mon, 29 Jun 2015 11:59:21 +0000 http://www.sylvianenuccio.com/?p=3424 And Why Does it Have Anything to Do with your Business? No, this is not one of those flashy headlines to get you here....

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And Why Does it Have Anything to Do with your Business?

Importance of Relationship in Business

No, this is not one of those flashy headlines to get you here.

Actually it is, but what I mean is that it’s TRUE.

Yes, I did land an apartment for free for 2 weeks in August, in one of the most expensive cities in the World.

Yes, central London!

How did that happened?

Because I’m pretty good at building and maintaining relationships.

Now, to be honest, I’ve not always been that way, but I’m getting better and better for sure.

But what does this has to do with me you may be asking?

Well, if you are in business, everything.

Because today business is built on relationships more than anything else.

My goal for with this article, is to help you understand why YOU need to build relationships to build your business.

 

Why are there More and More Ads out there?

Last week I wrote about 5 tell-tale signs that show that you don’t have a clue about marketing, and if you don’t, I suggest that you go read this article first.

But the point here is that people who don’t know or don’t want to spend some time building their business through relationships are losing out big time.

One of the main lies that business owners want to believe is that people will buy from them for no reason, just because they are promoted and advertised to.

Well, according to a recent Google case study what used to be called the Rule of Seven, which means that someone has to be exposed to your product about 7 times before they buy, has become the rule of 10.4, which means that people have to see your product over 10 times (on average) before they decide to buy.

This is a strong sign that it takes more advertising, and therefore more of your money, to sell your product these days.

Just think about it for a minute, there are more and ads thrown at us every day.

Do you remember when YouTube was ad free? Well, as you know, it’s not longer the case.

Indeed, ads are popping up more and more everywhere, because it takes more to convince people to buy.

But why is that the case?

Well, I’m no advertisement expert, but here are a few things that comes to mind.

  • There are more and more products out there (more competition).
  • If there are more products, then automatically it will take more ad space to promote them.
  • Because there’re so many ads, people have developed blinders to ignore them as much as they can, so as a result even more ads are thrown at us.

Just a quick glance at the screen shot below, from Statista, showing the constant increase from the recent past to the upcoming future is a tell-tale sign that’s not going to decrease any time soon.

Advertisement Statistics

 

With the increase of businesses from large Fortune 500 companies to new solo entrepreneurs, the business landscape is increasing, and so is the advertisement for it.

This is why if all you’re going to do to promote your business is using cold advertising, you need to have a huge budget for it to start with.

But maybe, you could use another method that won’t cost you much money at all… what it will cost you though is more of your precious time.

The good news is that you can also hire someone to do that for you, but at least it will be way more economical than having to pay for advertisement.

And what’s more is that it works much better in the end.

 

How Building Relationships Pays off more than Ads

Just a few days ago, as I was having a conversation with an entrepreneur woman, I asked her how she got her clients.

Here answer was very telling, if you ask me.

She said that the vast majority of her clients came from referrals.

She’d meet someone online and build a relationship with them, and then through them she would meet other people that would become her clients.

For some reasons the first person she would build relationship with would not necessarily become a client, but she’d meet her future clients through them.

In any case, she said that none of her clients came out of the blue. She had had to build some type of relationships with them first.

Advertisement is not where she’s getting  her clients from.

Even her blog is not the vehicle that she’s getting clients from.

While her blog is a platform where she can send them to learn more about her,  what she does, and even deliver value for them, most of her business is created thought emails and other exchange messages, before someone decides to hire her services.

No advertisement can and ever will overtake the value of building strong relationships to grow your business.

 

Why Relationships are so Important in Business

Remember my headline?

How I landed an apartment in London for 2 week for free?

As some of you know, but probably many more of you don’t, I am writing these words from England right now, because I am on a 12+ month journey all over Europe.

So far I’ve been in Scotland for 2 weeks, and one week in Ireland. Next week I’ll be going to Spain for a week,  before I head back up to the UK for another month. Then I’ll be heading to France, my own native country, for an extended amount of time.

In case you’re wondering, one of the best ways to travel that long is to what’s called housesitting. So, instead of staying in an expensive hotel, or having to rent a holiday apartment, you agree to take care of someone’s place (which usually includes pets) while they’re away.

The house sitting market is becoming more and more popular and my guess is that it will also become more and more crowded as time goes on, but I have a head start, because I’ve already built relationships with people that not only would invite me back, but give me great referrals as well.

However, the reason why I got that free apartment in London for two weeks, is not because I’m going to take care of someone’s place while they go on vacation.

No, it’s because I’ve built a relationship with someone in France whose house I’ll be taking care of later this year, but they have invited me to stay in their apartment (which will be empty at that time) in London as a gracious gift for me to enjoy the city free of rent.

So, while some people will pay $300, $500 or more a night, I’ll be staying for free in central London.

One thing is certain, no advertisement in the world would have got me that, now would it?

And the beauty about relationships is that it doesn’t work only one way( unless you’re a very selfish person).

Meaning I’m not the only one benefiting from free beautiful places to live in Scotland, because those people I built a relationship with will be welcomed to my place when I get back to the United States.

We may do a house swap or not, it doesn’t matter.

If they want a free stay in the US at some point, they got it.

We’ve built a trust-relationship that’s priceless and that can’t be advertised in any way.

Why am I telling you this story?

Because…

 

Relationships will get you Lifetime Customers

If you do it well.

If you are genuine enough to appeal to people to the point that they can trust you, you will get lifetime customers or clients that will not only come back to buy more from you, but send you referrals, who in turn will send you more referrals.

Advertisement will cost you only money, so if you have plenty of it, you might want to spend some on that, but what advertisement can’t buy is trust and bounding that only YOU can create.

And that my friend, won’t cost you a penny, but it will cost you some of your time and commitment.

So, are you ready for the challenge of building more relationships for your business?

Let me know what you think in you comment.

If you want to learn more about writing for your business, sign up to receive more info bellow…
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I write in such a way that your potential customers will fall in love with your business.

Would you like some advice about blogging for better business? Get it here!

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5 Tell-Tale Signs That You Don’t Have A Clue About How To Promote Your Business http://www.sylvianenuccio.com/5-tell-tale-signs-that-you-dont-have-a-clue-about-how-to-promote-your-business/ http://www.sylvianenuccio.com/5-tell-tale-signs-that-you-dont-have-a-clue-about-how-to-promote-your-business/#comments Mon, 22 Jun 2015 11:22:52 +0000 http://www.sylvianenuccio.com/?p=3420 I know it’s sad  for some of us, but there are still business owners and other product creators out there today who still don’t...

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tell-tale signs you don't know how to promote your business

I know it’s sad  for some of us, but there are still business owners and other product creators out there today who still don’t have no clue about how to promote their business.

Even though this is 2015 and counting.

How do I know?

Well, besides the fact that I personally know some individuals fitting this description, I also receive promotional emails in my personal inbox and through social media, on a daily basis, from such people.

That’s what prompted me to write this article.

Interestingly enough, when I have the time, I do reply to some of those guys to tell them that they are doing it wrong, but for the most part they ignore my help.

If this is you, it means that you don’t have a clue about how to market and promote your business, and you’re simply hurting yourself.

I’m not sure if there are still so called gurus who would teach anyone to market this way in 2015, but if there are out there I hope they find this article too.

However, spamming is not the only tell-tale sign that you don’t know how to promote your business, there are others that we will discuss here as well.

So, make sure you read about all 5 points.

 

1 – You’re Sending Unsolicited Emails to People you don’t Know

First let’s look at the definition of unsolicited emails.

Here is how a site called Webopedia defines spamming:

Spam is most often considered to be electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited email. However, if a long-lost brother finds your email address and sends you a message, this could hardly be called spam, even though it is unsolicited. Real spam is generally email advertising for some product sent to a mailing list or newsgroup.

If you’re sending unsolicited promotional emails to strangers it’s a strong sign that you have no clue about how to market your business, and I hope that you will soon realize that’s why it’s not working for you.

You see, when you haven’t even taken the time to get to know someone, and you’re sending an email that suggest them to buy something from you, or even to “check it out” as some people like to call it, it tends to makes people upset with you. Not a very good way t introduce yourself, now is it?

That’s not the kind of reaction you want to get if you want to promote your business or sell your product.

What you should do Instead…

Join forums and social media groups and interact with people. Get to know them.

If you interact with people within your niche, you will eventually even get access to their market and be able to expose your business the smart way.

A note of warning, though, if you are fake, if you’re not genuine in your attempt to get to know people, they will feel that too. So, if your issue is that you are too selfish or self-centered to be interested in people, your best bet is to hire someone to do the job for you.

 

2 – The Only Thing you Promote is your Product or Service

I don’t know if you’ve got that by now yet, but people don’t care about what you’re selling.

Why do you think advertisers turn up the volume during commercials on TV? Because they know that by nature people won’t care.

So when you send your unsolicited message it’s just like those annoying commercials, and just like most people do with commercials on TV, they’ll discard your message.

Instead of promoting your product or services so much, try promoting YOU instead.

I’d be way more interested if you emailed me about you and what you do, then if you put your product in my face.

Wake up and smell the coffee. This doesn’t work anymore!

If it has ever worked to some degree in the past (maybe) it certainly doesn’t work anymore in 2015.

This is how someone replied to a person who emailed some of us on Linkedin about their product rather than trying to connect the smart way.

Do you really want to get that kind of reaction?

Tell-Tale Signs you don't know how to market

 

What you should do instead…

Instead, introduce yourself, and genuinely explain that you would be willing to get some help and feedback about how to promote your business or product.

You’d be surprised about the suggestions that you would be getting if that is your problem.

Or try to get to know people first and then send them individual messages, not blast emails to a long list of names as you can see above.

This doesn’t work my friends.

 

3 – You are Using your Business Name Instead of your Own

Gosh do I hate that one.

Are you still using your business or product name instead of your own?

I don’t care what you’re selling, it’s NOT a good idea to use your business name instead of your own name.

Why?

Because usually it doesn’t inspired trust in people. It actually has the very opposite effect, it tends to make people run away from you.

Before being a business, you are a person, and that’s what people want to see.

If you were to write your resume, would you write it in a way that you are the job you did, or would you write it as the person who did the job?

Obviously, you would use the latter suggestion, wouldn’t you?

  • You’re not accounting, you’re an accountant
  • You’re not engendering, you’re an engineer

So if you get that, what don’t you get that using your business or product name instead of your own is totally wrong?

You are the person who owns the company, the business, the product or the service… etc, but you are NOT the business.

It’s interesting that this type of behavior was born online, tough, but it doesn’t make any difference whether you promote your business online or not.

What you should do instead…

Do not use your business avatar in your blog or social media profiles. Use your real face.

Do not use your business name as your name, but your own name.

By doing this people will recognize you as a person and trust you much better, and your sales will increase.

If you could only get that much from this post, you would start flourishing in your business, I’m sure.

 

4 – You are not Blogging

If you have an online or even an offline business, you should be blogging about it.

By the way, I have written numerous posts about how to promote your business the right way through blogging, so check out my blog.

Even though there are literally over 500,000 blog posts written each day, you need to have your own.

The reason why there are so many blog posts written each day it’s because people know that it works.

On the other hand, people who do not have a blog struggle to get a momentum.

I have a friend who has written what otherwise should be a very popular book, because it touches the cause of a very specific but large market.

He was told by quite few people which include publishers that his idea was unique. It was even accepted in a couple of book stores that sold a  handful of copies, but it fell short of reaching its true potential.

Why?

Well, even though I encouraged my friend (the author of the book) many times, to start a blog that would be discussing the topic of his book while helping him build relationships with his target audience, he has never done it.

He doesn’t have the money to pay someone to do it for him, but he won’t do it himself either.

So he’s stuck and so is his book.

Bottom line, even though the book should be a popular one, no one knows about it, but a handful of people.

This is a very good example, that while just starting a blog with no planning, you’re blog will probably fail rapidly; having a good reason to start a blog and not doing it is an obvious business mistake.

What you should do instead…

Create a blog or hire someone to do it for you.

If you have a business or a product that you want to put out there, there is no better way than having a blog that will help you promote it for you.

When you use your blog the right way, it will be the vehicle that’s going to drive traffic and money to your business.

 

5 – You are not Building Relationships with your Audience

In 2015 and in the coming years, businesses are and will be built with relationships more and more.

My Friend Don Purdum often writes about that. You can check one of his latest articles here for more details on the subject.

Whether it’s the relationships you are building with other business owners, your potential clients or through your customer service, it’s all one and the same thing.

It’s all about how good you are at building relationships to help you grow your business, and your profit.

If you’re not even trying to connect with people right now, and all you do is advertise, advertise, advertise… good luck to you!

What you should do instead…

In order to do that it’s would be a good idea to have a blog first as I explained above.

While it’s not impossible to build relationships without a blog, it makes it so much easier if you do, because you can give people high quality information and value through your blog.

Once they come to your blog it’s up to you to try create a connection with them. By that I mean a one on one connection with each individual.

When people visit your blog, check them out. If they do have a blog too, go check it out, and get to know them.

When you go to their blog, read their latest article and leave a comment. Follow them on Twitter or any of your favorite social media platforms.  Make sure you introduce yourself as a genuine person.

If they don’t have a blog, look them up on social media and try to connect with them that way.

If they have come to your blog and leave a valuable comment, you could even email them directly with a thank you note.

The ways you can connect with people and build relationships with them is endless, but here is a start for you.

 

Conclusion

Doing business today is different than it was 10 or even 5 years ago.

Mentalities have changed, grown and evolved. The way we do business needs to adapt to that.

Business evolves with people.

Look at the way they used to make movies 50 years ago, for example, do you think if they made movies the same way today it would still work for the motion picture industry?

My guess is probably not. Because the public has evolved over time.

Today the public demands more realistic movies, so the industry has adapted with the demand. Look at the quality of movies today!

But remember that internet marketing changes much more rapidly than movie making does.

Instead of decades we’re talking more like  year to year changes that we need to adapt to in order to stay on top.

So, what used to work only 5 or 4 years back doesn’t necessarily work today.

Keep that in mind and get a clue about how to promote your business today. Start by applying my tips here.

 

You’re tun now. Leave your comments below.

 

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I write in such a way that your potential customers will fall in love with your business.

Would you like some advice about blogging for better business? Get it here!

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5 Tell-Tale Signs That You Are A True Leader http://www.sylvianenuccio.com/5-tell-tale-signs-that-you-are-a-true-leader/ http://www.sylvianenuccio.com/5-tell-tale-signs-that-you-are-a-true-leader/#comments Mon, 15 Jun 2015 11:32:00 +0000 http://www.sylvianenuccio.com/?p=3416   Leadership is practiced no so much in words as in attitude and in actions – Harold S. Geneen Back in 2009 I wrote...

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5 tell-tale sign your a good leader

 

Leadership is practiced no so much in words as in attitude and in actions – Harold S. Geneen

Back in 2009 I wrote a short article about leadership, and to this day it’s one of my most read articles with thousands of views, even though you would think it would be buried by now.

This goes to show that people are looking for information about leadership and tips on how to become better leaders.

So today, I thought that I’ll write a brand new article (a much better one) on my own site, about what it takes to be a true leader.

Not everyone can be a leader, because it takes something that not every single human being possesses, or should I say not everyone will be willing to develop.

But at least, anyone can become a good follower and learn from good leaders, to improve no matter what.

But if you are an Entrepreneur, if you own any kind of business, however, it’s a MUST that you strive to develop some solid leadership skills, because the success of your business depends on it.

 

Why Entrepreneurs Need to be Leaders

I guess asking why an entrepreneur needs to be a leader it’s a bit like asking why it would be useful to you to speak Chinese if you were to live in China.

If you can’t speak the language of the country you live in, your reach, your ability to do things (anything) would be quite limited, wouldn’t it?

If you are an entrepreneur with no or little leadership skills, how can you expect your business to grow in any way?

Leadership skills are vital for business owners.

Leadership skills will…

  • Help your business grow and thrive
  • Help you to be popular and respected in your niche/market/field
  • Help you be a better “boss” whether or not you have employees working for you
  • Help you be a better guide/helper/adviser to your clients or customers
  • Help you attract more business, thus more money in your pocket

 

What is a True Leader?

A true leader is one humble enough to admit their mistakes – Unknown Author

True leaders have a strong self-confidence and knowledge in their own field. They are not scared or shy to use the word “expert” because they know that they are expert at what they do.

But they are strong enough to be humble about it though. If you’re starting to have the “big head” it’s a strong sign that you’re not a leader. True leaders don’t have the “big head” but rather keep on learning from others, and are willing to follow good advice.

It’s not because you have already succeeded that you know it all and don’t have anything to learn from others.

As a matter of fact, even a successful leader could still learn from someone less successful then them. So open your eyes and don’t be so full of yourself.

Being humble is the start of any great leadership (that could be tweeted)!

How I Learned from a Bird

A couple of weeks ago I learned something watching a magpie. I knew I was going to use this in one of my articles, but didn’t know where yet.

A magpie is a Eurasian bird that lives in Europe, Asia and North Africa. It’s about the size of pigeon but much slender and prettier. Its color is black, white and navy/greenish blue. It’s a beautiful bird.  The magpie is also very famous to be a thief birds because it likes to grab shining things to decorate its nest.

I was so thrilled to see magpies again as I realized that I had completely forgotten about them after all these years in the US.

If you’ve never left the US, chances are you’ve never seen a magpie, but here in the UK as well as in France they are very common.

So, a couple weeks ago, as I was looking through the kitchen window, I saw this magpie with an enormous twig in her beck. That thing was about twice her length and rather thick.

So, even tough for us that twig would have been weightless, for that bird it was like you or me carrying a 25 pound piece of wood on your our shoulders.

However, that magpie was determined to carry that all the way up to her nest.

So she came up with a strategy.

She managed to fly one bit at the time making 3 stops, while each stop brought her higher and closer to her nest.

Guess what happened?

how to become a better leader

She made it!

She flew from the ground to a pile of wood logs. Then from there the roof of a garden shed, and from there to the top of the tree where she had laid her nest.

It’s amazing how much you can learn by watching nature. It teaches you simple things, yet things that we often forget to follow.

You see, that magpie reminded me how a big and seemingly impossible task, becomes so much more manageable when taken one step at the time.

That bird would have never managed that trip successfully from the ground to her nest in one shot, because her balance was seriously challenged by the weight of that enormous twig. She would have been brought down or would have had to drop the twig and give up on it.

Instead,  by dividing up what would have been an impossible journey, flying closer and closer to her nest with a shorter bits of flights – difficult yet manageable flights – she made it to her destination.

I applauded her from the other side of my window for her bravery and for the lesson she had just taught me.

This is a lesson that any blogger, entrepreneur, business owner, boss or even employee can learn from and apply as they need to manage difficult tasks.

Always be on the lookout and learn.

 

How to Become a True Leader

Leaders become great, not because of their power, but because of their ability to empower others – John Maxwell

1 – Be a Follower

Before you’re able to become a true leader, you have to be a good follower.

Just read the biography of any good leader or entrepreneur (past or present), and you’ll see that before becoming who they are or were, they were first and foremost followers. Which means that they were humble enough to learn from someone else.

Tony Robin likes to tell how he started reading dozens of biographies from successful people to find out what was the secret to their success. That’s how he started. Sitting in libraries and reading about successful people.

Most personal development coaches, if not all, have read the book “Think and Grow Rich” and other classics of the personal development field. Not to mention the ton of modern personal development books they’ve read as well.

What about you?

Bottom line, if you want to be a leader, you have to start somewhere. Learning from those who are where you want to be is an excellent start.

If you haven’t done that yet, ask yourself why.

2 – Be Humble

There is nothing worse than people who are becoming a bit successful and are already what we call “having the big head.”

Personally nothing turns me off more than people who I feel are thinking too much of themselves.

It really spoils it for me.

As I’m writing this, I can’t help but thinking of a couple of bloggers I know who have shown signs of this happening to them, and that makes me sad.

Please, don’t be one of those who get carried away by little or even big successes. Success is not something you OWN, it’s something you earn, thus something you could lose as well. People who let arrogance get the best of them due to their success make very poor leaders.

3 – Develop Character

True leaders are the opposite of the ones who have the “big head.” They are actually people who have developed some character.

They are humble, approachable, agreeable, and easy to talk to.

People are drawn to them, and want to learn from them. They are not showing off trying get attention to them, and they don’t make you feel that you are lesser than them.

Develop the right kind of character and people will want to follow you as a leader.

4 – Never Stop Learning and Improving

Even when you have reached a position of leadership, your work doesn’t end there.

As a leader you should always strive for more knowledge and for improvement. There’s always room for more, no matter who you are and what you’ve achieved.

As a business owner, and online or offline entrepreneur, you need to keep learning in order to improve your skills and your business, because the day you start becoming idle is the day your business starts declining.

5 – Develop a Love for Helping others

No matter what business you’re in, there is that one thing that will make you better than anyone else, and that’s certainly not “having the big head,” but rather a love for helping others.

Don’t be that one person that people will know you by “not helping” when they need you or when they ask you for a simple favor.

Don’t you know people like that?

You’ve never asked them any favor before, and the day you ask them for a simple referral, they turn you down.

Don’t be that guy. Because if you are that guy, even if no one tells you anything to your face, they will have labeled you in their mind, and that my friends it’s worst than anything.

People that have that impression about you will never refer you either, never mention you as an example to follow, and most of all they’ll have a pretty negative feeling about you. A great recipe for bad business.

How much better it is when people want to tell the world about you and your business because you’ve helped them in one way or another!

It could be an article you’ve written, and email you sent them, a question you answered for them, a small favor you gave them when they asked… It doesn’t have to be big, it’s usually is the little things that will make or brake you.

So, don’t fool yourself because you’re not fooling anybody.

What you do when it comes to help other people defines your character.

What is yours?

OK, enough said. It’s your turn now. Leave your insights on this subject in the comment area below!
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I write in such a way that your potential customers will fall in love with your business.

Need some advice about blogging for better business? Get it here!

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Is It Safe To Travel Europe On Your Own? http://www.sylvianenuccio.com/is-it-safe-to-travel-europe-on-your-own/ http://www.sylvianenuccio.com/is-it-safe-to-travel-europe-on-your-own/#comments Fri, 12 Jun 2015 13:52:11 +0000 http://www.sylvianenuccio.com/?p=3412 Is is safe to travel Europe on my own? As I was searching Google to see if some people had actually asked this very...

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is it safe to travel alone

Is is safe to travel Europe on my own?

As I was searching Google to see if some people had actually asked this very question, I found an interesting one that goes like this:

Ok so I am a 26 year old woman from Bolivia and I was supposed to travel through Europe for 2 months with my best friend, but last week she told me she was not going to be able to go and I don’t know what to do. I really want to travel and I have been waiting to do it for a long time but on the other hand I am so scared of the thought of going alone that I find myself considering backing out of the whole trip. I have a lot of friends and some family in different places in Europe but still the idea of getting lost or robbed or well many things paralyzes me with fear. i really need some help and insight on travelling alone. The only time I’ve been out of Bolivia was to Argentina for 10 days and I stayed with family so I am really inexperienced. HELP.

This poor young lady is not even aware that her fears may actually attract all that she fears, and I’d love to coach her as she really sounds like she needs help.  But I digress. This the not exactly our topic today.

I bet many young females feel the exact same way.

So if this is you, let me give you some advice that should be helpful to you or someone you know.

As I took a tour from Dublin, to visit the country side of Ireland, a couple of weeks ago, I met two adventurous ladies like me. One was in her early twenties from Vancouver, and the other in her mid-forties from France.

Both, like me, were traveling alone.

And by the way, they are NOT the only two lone travelers I’ve met on this trip. I met more than I care to count by now, but let me take them as an example, since they are the two people I’ve got to speak to the most.

Safe to travel on your own

 

The younger one from Vancouver was telling us how some people she knew back in Vancouver told her “haven’t you seen the movie Taken?” And the French one said while laughing, “yes, I’ve seen Taken 2 and Taken 3 too.”

And we all laughed in unison.

There will always be some people, even as well intentioned as they may seem to be, that will try to scar the crap out of you.

For the most part, it’s because those people are only speaking up their own fears trying to convey them to you.

But here is a question for you.

Do you drive?

If you do, let me tell you that you are way, way more at the mercy of danger by simply driving 70 miles an hour on a highway, than you’ll ever be traveling alone in a civilized country. Yet, I bet that you do drive at 70 or 80 miles an hour on a highway on a regular basis, don’t you?

What have I realized, especially because I’m also a life coach and used to analyze people’s emotions, it’s that what people are afraid of is not necessarily what really IS dangerous, it’s what they’re not used to do. What’s unknown and foreign to them.

So, before you decide that traveling alone is dangerous, ask yourself the following questions:

–  Do I feel that traveling alone is dangerous because the concept is new to me?

– Do I do things that could be considered dangerous but don’t see them that way because I’m used to them?

Good questions to ask yourself before you speak your fears to someone else.  Don’t you think?

 

Traveling Alone is Not as Dangerous as you Think

  • Thousands of people travel alone

If you sit on a plane and just take a few minutes to look around, you will notice that many of the people you see are just like you, traveling alone, for one reason or another. People travel alone every single day everywhere.

  • It doesn’t make any difference if you’re walking around in your own city alone or if you walking about in a foreign city alone. I can’t see any reason why it would be more dangerous in one way or the other. Unless you are in a dangerous country where you life could be in danger just by being there.
  • As a healthy adult you should be able to live on you own at any time, traveling or not. what would you do if one you day you found yourself alone?
  • Traveling alone builds character and strength, more than dangers.
  • If you can’t travel alone, what makes you different than a child? Get some balls, you’re a big girl or boy now.
  • Don’t let the fear be the danger more than they travel is.

safe to travel alone

 

5 Benefits of Traveling Alone

1- You can see and do what you want when you want

You are the captain of your ship. You are the decider and the doer, and you have no one to tell you no.

One of the top benefits that those ladies I met in Ireland mentioned about traveling alone, was that they could go or do whatever they wanted whenever they wanted.

They mentioned how annoying it could be when you’re traveling with people who can’t seem to agree on where to go and what to do next.

I agree that’s pretty annoying.

When traveling alone, embrace that and enjoy your freedom to the full.

2- Better opportunities to live cheap

Now, if you wanted to have a whole apartment for yourself for free, it would be much harder if you had to do this with a friend and pretty impossible if you had more than a friend with you.

House sitting opportunities, for example, are much easier to find as a single person than two or more.

3- It will help you grow

If you want to grow as a person, I can’t think of too many better ways than traveling alone.

Traveling alone makes you strong, daring, and helps you to open up.

It helps you to learn more about yourself too.

One the challenges that I have imposed on myself during this trip, was to engage conversations with strangers, which is not the most natural thing for me, but I’ve done it many times during these pasts few weeks in Europe, and I’m really loving it.

A great challenge to take advantage of if you’re traveling alone. One you’ll probably never try if you’re traveling with someone else.

4 – You can use this traveling time alone for reflection

You’ll have much more time to reflect on what you see, learn and discover while traveling alone, because there will be no chatter in the background, only you and your discoveries. Your adventures.

I’ve used my traveling alone to meditate on things quite a bit.

If you’re a writer like me, it will be invaluable for your writing.

6- Much safer than you think

As long as you use the same safety common sense that you would use at home, traveling alone will be the same thing as being alone in your own town or city.

As for me, I feel that Western Europe is actually safer than America.

For example, I had never heard the term “serial killer” before I move to the US.  That’s just not something very common in Europe.

Sure, Europe is the birth place of people like Hitler, but you know what I mean, right?

We don’t even have a translation for that term in French, so we use “serial killer.” That alone says a lot.

When I walk around here, I feel pretty safe, and I wouldn’t write it if I didn’t feel it.

As long as you are in a civilized decent country such as any countries of Western Europe, I can’t see why you should be afraid.

If you live in the US, you are not, by any mean safer.

 

Conclusion

If you are single. If you’re living alone, don’t take that as an excuse not to travel. Traveling alone has so many benefits.

Try it!

I recommend it!

It’s amazing!

In the meantime, let me know what you think.

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I write in such a way that your potential customers will fall in love with your business.

Would you like some advice about blogging for better business? Get it here!

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